A multi-contextual lens on racism and discrimination in the multicultural marketplace

Cristina Galalae*, Eva Kipnis, Charles Cui, Emma Johnson, Tana Licsandru, Lizette Vorster, Catherine Demangeot, Shauna Kearney, Carlo Mari, Veronica Martin Ruiz, Chris Pullig, Tyrha M Lindsey-Warren

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

5 Citationer (Scopus)

Abstract

This article highlights the generative properties of context for consumer experiences of racism and dis-crimination. Drawing from conceptualizations of context in social anthropology and human geography, it develops a framework to systematically catalogue intersections of various micro-and macrosocial contexts that configure within and across marketplace geographies and inform racism and discrimination. The framework is applied to an integrative review of studies on marketplace racism and discrimination. The review illuminates that (1) application of intersectional perspectives varies significantly across cultural difference dimensions, (2) knowledge is clustered within specific microsocial context expressions of cultural difference dimensions, (3) studies intersecting micro-and macrosocial expressions commonly reveal underexplored discrimination instances, and (4) knowledge on macrosocial contextual forces significantly lacks non-Western perspectives. Drawing on the review findings, a list of areas of advancement for future scholarship is presented, along with recommendations for marketing practitioners acting toward identifying, understanding, and counteracting racism and discrimination.

OriginalsprogEngelsk
Tidsskrift Journal of the Association for Consumer Research
Vol/bind8
Nummer1
Sider (fra-til)95-106
Antal sider12
ISSN2378-1815
DOI
StatusUdgivet - jan. 2023

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  • MCMP network: Multicultural Marketplaces Network

    Larsen, L. V. (Samarbejdspartner), Martin Ruiz, V. (Samarbejdspartner), Kipnis, E. (Samarbejdspartner), Cross, S. N. N. (Samarbejdspartner), Kearney, S. (Samarbejdspartner), Mari, C. (Samarbejdspartner), Cui, C. (Samarbejdspartner), Licsandru, T. (Samarbejdspartner), Galalae, C. (Samarbejdspartner) & Johnson, E. (Samarbejdspartner)

    20/05/2019 → …

    Projekter: ProjektForskning

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