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A History of Danish Advertising, Market Research, and Retailing: 1920-1960

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

Standard

A History of Danish Advertising, Market Research, and Retailing: 1920-1960. / Madsen, Erik Kloppenborg.

The Routledge Companion to Marketing History. red. / D. G. Brian Jones; Mark Tadajewski. Routledge, 2016. s. 419-431 (Routledge Companions in Business, Management and Accounting).

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

Harvard

Madsen, EK 2016, A History of Danish Advertising, Market Research, and Retailing: 1920-1960. i DGB Jones & M Tadajewski (red), The Routledge Companion to Marketing History. Routledge, Routledge Companions in Business, Management and Accounting, s. 419-431.

APA

Madsen, E. K. (2016). A History of Danish Advertising, Market Research, and Retailing: 1920-1960. I D. G. B. Jones, & M. Tadajewski (red.), The Routledge Companion to Marketing History (s. 419-431). Routledge. Routledge Companions in Business, Management and Accounting

CBE

Madsen EK. 2016. A History of Danish Advertising, Market Research, and Retailing: 1920-1960. Jones DGB, Tadajewski M, red. I The Routledge Companion to Marketing History. Routledge. s. 419-431. (Routledge Companions in Business, Management and Accounting).

MLA

Madsen, Erik Kloppenborg "A History of Danish Advertising, Market Research, and Retailing: 1920-1960". og Jones, D. G. Brian Tadajewski, Mark (red.). The Routledge Companion to Marketing History. Kapitel 23, Routledge. (Routledge Companions in Business, Management and Accounting). 2016, 419-431.

Vancouver

Madsen EK. A History of Danish Advertising, Market Research, and Retailing: 1920-1960. I Jones DGB, Tadajewski M, red., The Routledge Companion to Marketing History. Routledge. 2016. s. 419-431. (Routledge Companions in Business, Management and Accounting).

Author

Madsen, Erik Kloppenborg. / A History of Danish Advertising, Market Research, and Retailing: 1920-1960. The Routledge Companion to Marketing History. red. / D. G. Brian Jones ; Mark Tadajewski. Routledge, 2016. s. 419-431 (Routledge Companions in Business, Management and Accounting).

Bibtex

@inbook{244ec0f60b3340f5a7fc7557be763d92,
title = "A History of Danish Advertising, Market Research, and Retailing: 1920-1960",
abstract = "The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self-service was introduced. These new or transformed trades played a starring role in a process that paved the way for mass consumption in Denmark.",
author = "Madsen, {Erik Kloppenborg}",
year = "2016",
language = "English",
isbn = "9780415714181",
series = "Routledge Companions in Business, Management and Accounting",
publisher = "Routledge",
pages = "419--431",
editor = "Jones, {D. G. Brian} and Mark Tadajewski",
booktitle = "The Routledge Companion to Marketing History",

}

RIS

TY - CHAP

T1 - A History of Danish Advertising, Market Research, and Retailing: 1920-1960

AU - Madsen, Erik Kloppenborg

PY - 2016

Y1 - 2016

N2 - The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self-service was introduced. These new or transformed trades played a starring role in a process that paved the way for mass consumption in Denmark.

AB - The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self-service was introduced. These new or transformed trades played a starring role in a process that paved the way for mass consumption in Denmark.

M3 - Book chapter

SN - 9780415714181

T3 - Routledge Companions in Business, Management and Accounting

SP - 419

EP - 431

BT - The Routledge Companion to Marketing History

A2 - Jones, D. G. Brian

A2 - Tadajewski, Mark

PB - Routledge

ER -