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A History of Danish Advertising, Market Research, and Retailing: 1920-1960

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The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self-service was introduced. These new or transformed trades played a starring role in a process that paved the way for mass consumption in Denmark.
TitelThe Routledge Companion to Marketing History
RedaktørerD. G. Brian Jones, Mark Tadajewski
Antal sider13
ISBN (trykt)9780415714181
ISBN (Elektronisk)9781315882857
StatusUdgivet - 2016
SerietitelRoutledge Companions in Business, Management and Accounting

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