A behavioral change study in Denmark engaging car drivers in reducing fuel consumption: The key is in the message

Anders Hoffmann, Evanthia Nanaki, Peter Enevoldsen, George Xydis*

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

2 Citationer (Scopus)

Abstract

Regarding resource scarcity and overpopulation, there is already a large number of sustainable solutions and frameworks available that could help propel the world into a better future. Yet, many of these issues are still left unsettled, which would indicate issues with the implementation of these solutions. Following research on behavioral analysis, a conceptual integrated framework was developed aiming to reveal how and why we can motivate individual consumers to engage in sustainable fuel consumption activities. The framework was tested in Denmark in a 30 days experiment involving 12 voluntary participants, testing their response to energy savings strategies. The results indicate that attitude shifts combined with the promotion of sustainable initiatives can result in a significant decrease in fuel consumption ranging from 13.4% to 25%. Following the experiment, the role of a modern society building on habits that propel its citizens toward their goals while trying to understand why certain habits are holding them back from achieving the desired outcome is elaborated.

OriginalsprogEngelsk
TidsskriftInternational Journal of Sustainable Transportation
Vol/bind17
Nummer2
Sider (fra-til)118-127
ISSN1556-8318
DOI
StatusUdgivet - 2023

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