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Investor relations i et strategisk kommunikativt perspektiv

Projekter: ProjektForskning

  • Institut for Sprog og Erhvervskommunikation, ISEK
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Investor Relations (IR) is the function in the company that is responsible for the communication between the company, the world of finance and other stakeholders, such as actual and potential investors. From the point of view of the company, the aim of IR is to ensure that the equity valuation of a company's shares is fair. IR practitioners and educators seem to agree on the fact that communication is the corner stone of investor relations. However, communication is rarely paid attention to within the field.
The long-term aim of the project is to influence the IR field in a way that (means and methods of) communication will be a parameter that is taken seriously.
Effektiv start/slut dato01/02/2007 → …

ID: 128920414