General theory of pro-environmental behavior spillover

Projekter: ProjektForskning

Projektdetaljer

Beskrivelse

Psychology and related disciplines have made great progress in finding determinants of single pro-environmental behaviors in recent years. However, for challenges like global climate change or overuse of natural resources, it is not sufficient to address single behaviors but it is crucial to understand the links between a complex set of behaviors all affecting the problem: Under which conditions one pro-environmental behavior increases the likelihood of other pro-environmental behaviors by the same actor (positive spillover) and under which conditions it instead reduces the likelihood (negative spillover) is still an unsolved mystery, with only scattered findings in the literature. There is thus an urgent need for a firmer, comprehensive understanding of the complex underlying mechanisms of spillover, which requires methodologically demanding basic psychological research to develop an innovative, integrative theoretical model. The proposed project addresses this research gap with an international group of highly merited researchers in this field. The project will set the standard for future applied research in this highly relevant area of environmental behavior research.
StatusIgangværende
Effektiv start/slut dato01/04/202130/04/2024

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