What are the determinants and drivers for the adoption of eco-innovation by food companies? Do different motivations influence the economic performance of companies and the success of eco-innovation? An intention to make green influences on business performance? Do companies that adopt development strategies to eco-innovate transform their business sector or are they transformed by the environment? This project, characterized as a cross-country and multi-perspective study, aims to study companies in Brazil and the European Union. We analyze how internal and external factors determining the company can influence the adoption of eco -innovation by food industries.