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Conscious Consumers and the Development of Eco-Innovative Food Products

Projekter: Projekt › Forskning

  • de Barcellos, Marcia Dutra (Projektkoordinator)
  • Krystallis Krontalis, Athanasios (Deltager)
  • Grunert, Klaus G (Deltager)
  • Bossle, Marilia Bonzanini (Deltager)
  • Post Graduate Programme in Business Administration (PPGAd)
Se relationer på Aarhus Universitet

Beskrivelse

The aim of this project is to investigate conscious food consumption Brazil, specifically verifying the relationship between personal values, attitudes, norms, beliefs and consumption behavior. We use a methodology that aims to analyze these aspects under a multi-faceted optic. Qualitative (interviews) and quantitative (surveys) strategies were used to collect data with food companies, retailers and consumers.
AkronymGreen Food
StatusAfsluttet
Effektiv start/slut dato01/11/2011 → 01/11/2014

Projekter

ID: 129038355