Best Paper in Track Award - AMA/ACRA Triennial Conference 2015 (Track: E-Tailing, Multi-Channel, and Social Media)

  • Steinmann, Sascha (Modtager), Wagner, Gerhard (Modtager) & Schramm-Klein, Hanna (Modtager)

Pris: Priser, stipendier, udnævnelser

Beskrivelse

Awarded for the paper "Consumers’ Attitude and Intention towards Internet-enabled TV Shopping"

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