Institut for Virksomhedsledelse

Violeta Stancu

Seniorforsker, Postdoc

Profile photoVioleta Stancu
Institut for Virksomhedsledelse - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
2628, M205b
8210 Aarhus V

Telefon: +4587165016


Violeta Stancu is a Senior Researcher at the Department of Management and is affiliated with MAPP - Centre for Research on Customer Relations in the Food Sector.

Practical experience
2011 - 2013: Research Assistant, Aarhus University Business and Social Sciences, Department of Business Administration, MAPP - Centre for Research on Customer Relations in the Food Sector.

Academic experience
2021 - present: Senior researcher
2017 - 2021: Postdoc
2013 - 2016: PhD Fellow
2010 - 2011: Marketing Management, EURECA Double Degree programme supported by the European Union, Wageningen University.
2009 - 2011: Consumer Affairs Management Master Degree, EURECA Double Degree programme supported by the European Union, Business and Social Sciences, Aarhus University.
2008 - 2010: Project Management, The Academy of Economic Studies, Bucharest.
2005 - 2008: Economic Management  Bachelor  Degree, The Academy of Economic Studies, Bucharest. 


Making Full Use of Qualitative Data to Generate New Fish Product Ideas through Co-Creation with Consumers: A Methodological Approach

López-Mas, L., Claret, A., Stancu, V., Brunsø, K., Peral, I., Santa Cruz, E., Krystallis, A. & Guerrero, L., 31 jul. 2022, I: Foods. 11, 2287, s. 1-18 18 s.

European consumer segments with a high potential for accepting new innovative fish products based on their food-related lifestyle

Stancu, V., Brunsø, K., Krystallis, A., Guerrero, L., Santa Cruz, E. & Peral, I., jul. 2022, I: Food Quality and Preference. 99, 104560.

Impact of health claims: what has been achieved and what is the future?

Meijer, G. W., Lähteenmäki, L. & Stancu, V., jul. 2022, (E-pub ahead of print) I: Critical Reviews in Food Science and Nutrition. s. 1-9 9 s.

Relative importance of value-added product attributes across international lifestyle consumer segments

Stancu, V., Christensen, R. N., Brunsø, K., Krystallis, A., Peral, I. & Guerrero, L., 27 maj 2022.

Consumer-related antecedents of food provisioning behaviors that promote food waste

Stancu, V. & Lähteenmäki, L., apr. 2022, I: Food Policy. 108, 102236.

Consumer behaviour towards food waste in families with children

Laasholdt, A. V., Lähteenmäki, L. & Stancu, V., 1 dec. 2021, DCA - Nationalt Center for Fødevarer og Jordbrug. 170 s. (DCA rapport; Nr. 196).

Increasing food labelling awareness through a massive open online course (MOOC)

Mansilla, N., Stancu, V., Stickel, L. & Grasso, S., dec. 2021, I: Nutrition Bulletin. 46, 4, s. 443-450 8 s.

The role of time constraints in consumer understanding of health claims

Stancu, V., Lähteenmäki, L. & Grunert, K. G., dec. 2021, I: Food Quality and Preference. 94, 12 s., 104261.

Towards effective labelling of foods. An international perspective on safety and nutrition

Meijer, G. W., Detzel, P., Grunert, K. G., Robert, M. C. & Stancu, V., dec. 2021, I: Trends in Food Science and Technology. 118, s. 45-56 12 s.

How to best target new aquaculture fish products to international consumer segments

Stancu, V., Christensen, R. N., Krystallis, A., Peral, I., Muñoz, S. G., Guerrero, L. & Brunsø, K., 5 okt. 2021.


International Food Marketing Research Symposium

Violeta Stancu (Taler)

14 jun. 202216 jun. 2022

EMAC 2022

Violeta Stancu (Taler)

24 maj 202227 maj 2022

European Marketing Academy Conference

Violeta Stancu (Taler)

25 maj 202128 maj 2021

ACR 2021

Anne Odile Peschel (Taler), Lina Jacobsen (Taler), Marija Banovic (Taler), Maartje Mulders (Taler), Sascha Steinmann (Taler), Catalin Mihai Stancu (Taler), Violeta Stancu (Taler) & Klaus G Grunert (Taler)


The Association for Consumer Research Conference 2020

Violeta Stancu (Taler)

1 okt. 20204 okt. 2020

Association for Consumer Research Conference 2019

Violeta Stancu (Deltager)

17 okt. 201920 okt. 2019

EMAC 2018

Violeta Stancu (Taler)

29 maj 20181 jun. 2018

MAPP Conference 2017

Violeta Stancu (Taler)

23 nov. 2017

4th Nordic Conference on Consumer Research

Violeta Stancu (Taler)

18 maj 201619 maj 2016

International Society of Behavioural Nutrition and Physical Activity

Violeta Stancu (Taler)

3 jun. 20156 jun. 2015

International Society of Behavioral Nutrition and Physical Activity (ISBNPA) 2014

Violeta Stancu (Taler)

21 maj 201424 maj 2014

Pangborn Conference

Violeta Stancu (Deltager)

11 aug. 201315 aug. 2013

International Society of Behavioural Nutrition and Physical Activity (ISBNPA) Conference

Violeta Stancu (Taler)

22 maj 201325 maj 2013