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Viktorija Kulikovskaja

Ph.d.-studerende

Viktorija Kulikovskaja

Profil

Viktorija has obtained a PhD degree in Management at Department of Management, Aarhus BSS, Aarhus University, and specializes on digital customer engagement.

Viktorija has actively engaged in PhD-related matters at local and national level as Intermediate Past Co-chair of PhD Association Network of Denmark (PAND) and former Chairman of Aarhus University PhD Association (AUPA).

Academic experience

  • Class Instructor in Marketing Management course (BSc), 2018-19
  • Guest Lecturer in Digital Marketing course on 'Social Media Marketing(BSc), 2018-19
  • Guest Lecturer in Digital Business course on 'Appification of modern business (MSc), 2017-18
  • Research Associate, MAPP Centre and Marketing Section, Department of Management, Aarhus BSS, Aarhus University, 2014-17
  • M.Sc. Innovation Management (Economics and Business Administration), Aarhus BSS, Aarhus Univresity, 2011-13
  • B.Sc. International Business, International Business School, Vilnius University, 2007-11

Research interests

  • Digital customer engagement
  • Digital technology and innovation
  • Digital Marketing
  • Consumer Behaviour

Professional competences

  • Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
  • Conducting analytical work for EU and Nordic funded research projects within the FMCG  and Food industry to underpin data-informed decision making
  • Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
  • Project management

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  • COSUS Final Seminar

    Aktivitet: Deltagelse i eller arrangement af en begivenhed - typerDeltagelse i eller organisering af workshop, seminar eller kursus

  • EMAC 2017

    Aktivitet: Deltagelse i eller arrangement af en begivenhed - typerDeltagelse i eller organisering af workshop, seminar eller kursus

  • MAPP Conference 2016 - Marketing wellness in the food sector

    Aktivitet: Deltagelse i eller arrangement af en begivenhed - typerDeltagelse i eller organisering af workshop, seminar eller kursus

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