Institut for Virksomhedsledelse

Viktorija is a PhD Fellow at Marketing Section, Department of Management, Aarhus BSS, Aarhus University, and specializes in consumber behavior research, with a focus on how to leverage digital platforms for customer engagement.

Viktorija is also enrolled as a PhD Fellow at University of Chinese Academy of Sciences. She has received a grant from the Sino-Danish Center (SDC) for education and research in Beijing, China.

Viktorija also actively engages with PhD-related matters at local and national level as Intermediate Past Co-chair of PhD Association Network of Denmark (PAND) and a former Chairman of Aarhus University PhD Association (AUPA).

Academic experience

• Class instructor in Marketing Management course, 2018-19
• Guest lecturer in Digital Marketing course on 'Social Media Marketing, 2018-19
• Guest lecturer in Digital Business course on 'Appification of modern business, 2017-18
• Research Associate, Marketing Section, Department of Managemenr, Aarhus BSS, Aarhus University, 2014-17
• M.Sc. Innovation Management (Economics and Business Administration), Aarhus BSS, Aarhus Univresity, 2011-13
• B.Sc. International Business, International Business School, Vilnius University, 2007-11

Research interests

• Digital customer engagement
• Digital technology and innovation
• Digital Marketing
• Consumer Behaviour

Professional competences

• Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
• Conducting analytical work for EU and Nordic funded research projects within the FMCG industry to underpin data-informed decision making
• Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
• Project management

If my expertise can be of assistance to you or someone in your network, please do not hesitate to contact me.