Institut for Virksomhedsledelse

Viktorija Kulikovskaja

Ph.d.-studerende

Viktorija Kulikovskaja

Profil

Viktorija is a PhD Fellow at Marketing Section, Department of Management, Aarhus BSS, Aarhus University, and specializes in consumber behavior research, with a focus on how to leverage digital platforms for customer engagement.

Viktorija is also enrolled as a PhD Fellow at University of Chinese Academy of Sciences. She has received a grant from the Sino-Danish Center (SDC) for education and research in Beijing, China.

Viktorija also actively engages with PhD-related matters at local and national level as Intermediate Past Co-chair of PhD Association Network of Denmark (PAND) and a former Chairman of Aarhus University PhD Association (AUPA).

Academic experience

  • Class instructor in Marketing Management course, 2018-19
  • Guest lecturer in Digital Marketing course on 'Social Media Marketing, 2018-19
  • Guest lecturer in Digital Business course on 'Appification of modern business, 2017-18
  • Research Associate, Marketing Section, Department of Managemenr, Aarhus BSS, Aarhus University, 2014-17
  • M.Sc. Innovation Management (Economics and Business Administration), Aarhus BSS, Aarhus Univresity, 2011-13
  • B.Sc. International Business, International Business School, Vilnius University, 2007-11

Research interests

  • Digital customer engagement
  • Digital technology and innovation
  • Digital Marketing
  • Consumer Behaviour

Professional competences

  • Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
  • Conducting analytical work for EU and Nordic funded research projects within the FMCG industry to underpin data-informed decision making
  • Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
  • Project management

If my expertise can be of assistance to you or someone in your network, please do not hesitate to contact me.

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  • COSUS Final Seminar

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  • EMAC 2017

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  • MAPP Conference 2016 - Marketing wellness in the food sector

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