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Viktorija Kulikovskaja
Ph.d.-studerende
Institut for Virksomhedsledelse
Fuglesangs Allé 4
bygning 2623, D205
8210 Aarhus V
Danmark
Fastnet: +4587165886
Institut for Virksomhedsledelse - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Danmark
Forskningsområder
Profil
Viktorija is a PhD Fellow at Department of Management, Aarhus University and explores how to leverage mobile technology, mobile applications in particular, for consumer engagement. Her PhD project has received a grant from the Sino-Danish Center (SDC) for education and research in Beijing, China.
Academic experience
- Class instructor in Marketing Management course for Bachelor students at Aarhus University.
- Guest lecturer in Digital Business course on 'Appification of modern business' for ITKO Master students at Aarhus University.
- Guest lecturer in Digital Marketing course on 'Social Media Marketing' for Bachelor students at Aarhus University
Research interests
- Mobile applications and consumer engagement
- Digital technology and innovation
- Digital Marketing
- Digital Business
- Consumer Behaviour
Professional competences
- Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
- Conducting analytical work for EU and Nordic funded research projects within the FMCG industry to underpin data-informed decision making
- Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
- Project management
If my expertise can be of assistance to you or someone in your network, please do not hesitate to contact me.
- E-pub ahead of print
Re-distribution and Promotion Practices for Suboptimal Foods - Commercial and Social Initiatives for the Reduction of Food Waste
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
- Udgivet
Recommendations for successful substantiation of new health claims in the European Union
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
- Udgivet
Food Waste Avoidance Actions in Food Retailing: The Case of Denmark
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
Reduction of disease risk claims on food and drinks
Projekter: Projekt › Forskning
COSUS Final Seminar
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Deltagelse i eller organisering af workshop, seminar eller kursus
EMAC 2017
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Deltagelse i eller organisering af workshop, seminar eller kursus
MAPP Conference 2016 - Marketing wellness in the food sector
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Deltagelse i eller organisering af workshop, seminar eller kursus
ID: 81625154