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Viktorija Kulikovskaja
Ph.d.-studerende
Institut for Virksomhedsledelse - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Danmark
Forskningsområder
Profil
Viktorija has obtained a PhD degree in Management at Department of Management, Aarhus BSS, Aarhus University, and specializes on digital customer engagement.
Viktorija has actively engaged in PhD-related matters at local and national level as Intermediate Past Co-chair of PhD Association Network of Denmark (PAND) and former Chairman of Aarhus University PhD Association (AUPA).
Academic experience
- Class Instructor in Marketing Management course (BSc), 2018-19
- Guest Lecturer in Digital Marketing course on 'Social Media Marketing(BSc), 2018-19
- Guest Lecturer in Digital Business course on 'Appification of modern business (MSc), 2017-18
- Research Associate, MAPP Centre and Marketing Section, Department of Management, Aarhus BSS, Aarhus University, 2014-17
- M.Sc. Innovation Management (Economics and Business Administration), Aarhus BSS, Aarhus Univresity, 2011-13
- B.Sc. International Business, International Business School, Vilnius University, 2007-11
Research interests
- Digital customer engagement
- Digital technology and innovation
- Digital Marketing
- Consumer Behaviour
Professional competences
- Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
- Conducting analytical work for EU and Nordic funded research projects within the FMCG and Food industry to underpin data-informed decision making
- Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
- Project management
- Accepteret/In press
Effectiveness of Engagement Initiatives Across Engagement Platforms: A Meta-Analysis
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
- Accepteret/In press
Exploring a Customer Engagement Spillover Effect on Social Media: The Moderating Role of Customer Conscientiousness
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
- E-pub ahead of print
Why and How Firms Implement Internal Crowdsourcing Platforms
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
Reduction of disease risk claims on food and drinks
Projekter: Projekt › Forskning
COSUS Final Seminar
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Deltagelse i eller organisering af workshop, seminar eller kursus
EMAC 2017
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Deltagelse i eller organisering af workshop, seminar eller kursus
MAPP Conference 2016 - Marketing wellness in the food sector
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Deltagelse i eller organisering af workshop, seminar eller kursus
ID: 81625154