Tino Bech-Larsen

Publikation

Publikationer pr. år 1993 1996 1998 2000 2001 2010 2011 2012 2015 2017 2024

• 67 Tidsskriftartikel
• 26 Paper
• 22 Rapport
• 12 Konferenceabstrakt til konference
• 33 Mere
  • 11 Working paper
  • 6 Bidrag til bog/antologi
  • 5 Konferencebidrag i proceedings
  • 4 Poster
  • 1 Ph.d.-afhandling
  • 1 Konferenceabstrakt i proceedings
  • 1 Bidrag til rapport
  • 1 Konferenceabstrakt i tidsskrift
  • 1 Leder
  • 1 Letter
  • 1 Faglig redegørelse

Publikationer pr. år

Publikationer pr. år

Søgeresultater

• 2005

  Potential success factors in brand development

  Bidragets oversatte titel: Potential success factors in brand developmentEsbjerg, L., Grunert, K. G., Poulsen, C. S., Juhl, H. J., Brunsø, K. & Bech-Larsen, T., 2005, Ikke angivet. Aarhus School of Business, Aarhus University, Department of Marketing and Statistics

  Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning

  • Brand Equity 100%
  • Consumer Goods Industry 20%
  • Industrial Sector 20%
  • Consumer Good 20%
• 2000

  Model-based development and testing of advertising messages

  Bidragets oversatte titel: Model-based development and testing of advertising messagesBech-Larsen, T., 2000, Ikke angivet. Erasmus University, s. s. 65-70 6 s.

  Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning

  • Personnel 100%
  • Target Groups 100%
  • Communication Process 100%
  • Managerial Communication 100%
  • Pretest 100%
• 1999

  Acceptance of functional foods in Denmark, Finland and the US: A cross-cultural study of consumer values and preferences

  Bidragets oversatte titel: Acceptance of functional foods in Denmark, Finland and the US: A cross-cultural study of consumer values and preferencesBech-Larsen, T., Poulsen, J. & Grunert, K. G., 1999, Proceedings of the 7th Conference on Cross-Cultural Consumer and Business Studies. Association for Consumer Research, s. Cd-rom

  Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning

• Consumer attitudes toward functional foods in Denmark, Finland and the United States

  Bidragets oversatte titel: Consumer attitudes toward functional foods in Denmark, Finland and the United StatesPoulsen, J., Grunert, K. G. & Bech-Larsen, T., 1999, Ikke angivet. European Marketing Academy, s. Cd-rom

  Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning

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• 1997

  Attributes of low involvement products: A comparison of five elicitation techniques and a test of their nomological validity

  Bidragets oversatte titel: Attributes of low involvement products: A comparison of five elicitation techniques and a test of their nomological validityBech-Larsen, T., Nielsen, N. A., Grunert, K. G. & Sørensen, E., 1997, Ikke angivet. EMAC, s. s. 125-144 20 s.

  Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning