Institut for Virksomhedsledelse

Sophie Esmann Andersen

“No period. No opinion”: A study of cultural (counter)discourses and consumer brand relationship repertoires

Publikation: Bidrag til bog/antologi/rapport/proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel6th International consumer brand relationshipTM conference : 19-21 May, 2019, Cancun, Mexico. Conference proceeding
Antal sider1
Udgivelsesår14 maj 2019
Sider33
StatusUdgivet - 14 maj 2019
Begivenhed6th International Consumer Brand Relationships Conference - Cancún, Mexico
Varighed: 19 maj 201921 maj 2019
Konferencens nummer: 6

Konference

Konference6th International Consumer Brand Relationships Conference
Nummer6
LandMexico
ByCancún
Periode19/05/201921/05/2019

    Forskningsområder

  • Consumer brand relationships, Instagram, Cultural discourse

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