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Robert P. Ormrod

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  1. 2022
  2. Udgivet

    The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders. / Ormrod, Robert P.; Müller, Annika C.

    I: Corporate Reputation Review, Bind 25, Nr. 3, 08.2022, s. 226-238.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  3. 2020
  4. Udgivet

    From Markets to Stakeholders : Toward a Conceptual Model of Political Stakeholder Orientation. / Ormrod, Robert.

    I: Journal of Political Marketing, Bind 19, Nr. 4, 10.2020, s. 331-361.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  5. Udgivet

    Political exchanges of value and the stakeholder concept : Implications for public affairs. / Ormrod, Robert P.

    I: Journal of Public Affairs, Bind 20, Nr. 2, e2084, 05.2020.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  6. Afsendt

    Corporate Marketing: Campaigns and Sponsorship. / Ormrod, Robert P.

    The Palgrave Encyclopaedia of Interest Groups, Lobbying and Public Affairs. red. / Phil Harris; Alberto Bitoni; Anna Skorkjær; Craig Fleischer. Bind 1 1. udg. Palgrave Macmillan, 2020.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Encyclopædiartikel › Forskning › peer review

  7. Udgivet

    The Effect of Corporate Political Activity on Corporate Reputation Amongst Industry Professionals. / Ormrod, Robert P.; Müller, Annika.

    2020. Paper præsenteret ved Academy of Management, Vancouver, Canada.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  8. 2019
  9. Udgivet

    Traditionen tro: Fordi 'some things never go out of style'. / Ormrod, Robert P.

    2019Anaklysis of Danish general election 2019.

    Publikation: Andet › Andet bidrag › Rådgivning

  10. Udgivet

    LEGO®: To Translate or Localize? / Ormrod, Robert P.

    2 s. 5 udg. Oxford, UK : Oxford University Press. 2019Case in Textbook.

    Publikation: Andet › Andet bidrag › Undervisning

  11. 2018
  12. Udgivet

    政治营销：理论与概念. / Ormrod, Robert; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.

    Truth and Wisdom Press, 2018.

    Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

  13. 2017
  14. Under udarbejdelse

    Political Marketing : A Stakeholder Perspective . / Ormrod, Robert.

    Routledge, 2017.

    Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

  15. Udgivet

    Stakeholders in the Political Marketing Context. / Ormrod, Robert.

    I: Journal of Public Affairs, Bind 17, Nr. 4, e1671, 2017.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  16. 2016
  17. Udgivet

    Stakeholders in the Political Marketing Context. / Ormrod, Robert.

    2016. Paper præsenteret ved Academy of Marketing, Newcastle, Storbritannien.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  18. 2015
  19. Udgivet

    The Stakeholder Concept and Political Marketing. / Ormrod, Robert P.

    Department of Management, University of Aarhus, 2015. s. 1-27.

    Publikation: Working paper/Preprint › Working paper › Forskning

  20. Udgivet

    Defining the Stakeholder Concept for Political Marketing. / Ormrod, Robert.

    2015. Paper præsenteret ved 8th International Political Marketing Conference, Prague, Tjekkiet.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  21. 2014
  22. Udgivet

    Political Market Orientation and the Network Party Type : Understanding Relationship Structures in Political Parties. / Ormrod, Robert P.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2014.

    Publikation: Working paper/Preprint › Working paper › Forskning

  23. Udgivet

    Strategy, market orientation and performance : The political context. / Ormrod, R.P.; Zaefarian, Ghasem; Henneberg, Stephan C. et al.

    I: Journal of Public Affairs, 01.01.2014.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  24. 2013
  25. Udgivet

    Theoretical and Conceptual Issues in Political Marketing. / Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.

    2013. Abstract fra 7th International Political Marketing Conference, Stockholm, Sverige.

    Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

  26. Udgivet

    Political Marketing: Theory and Concepts. / Ormrod, Robert P.; Henneberg, Stephan ; O'Shaughnessy, Nicholas.

    London : SAGE Publications, 2013. 224 s. (Advanced Topics in Marketing).

    Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

  27. Udgivet

    A Triadic Interaction Model of Political Exchange. / Henneberg, Stephan; Ormrod, Robert P.

    I: Marketing Theory, Bind 13, Nr. 1, 03.2013, s. 87-103.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  28. 2012
  29. Udgivet

    Defining Political Marketing. / Ormrod, Robert P.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2012.

    Publikation: Working paper/Preprint › Working paper › Forskning

  30. Udgivet

    Election Marketing to Young Voters: Which Media is Most Important? / Ormrod, Robert P.; Savigny, Heather.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2012.

    Publikation: Working paper/Preprint › Working paper › Forskning

  31. Udgivet

    Political Market Orientation: A Framework for Understanding Relationship Structures in Political Parties. / Ormrod, Robert P.; Savigny, Heather.

    I: Party Politics, Bind 18, Nr. 4, 2012, s. 487-502.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  32. Udgivet

    Political Marketing Orientation: Confusions, Complications, and Criticisms. / O'Shaughnessy, Nicholas; Baines, Paul; O'Cass, Aron et al.

    I: Journal of Political Marketing, Bind 11, Nr. 4, 2012, s. 353-366.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  33. 2011
  34. Udgivet

    Integrating Human Resource Management into Strategic Political Marketing. / Markaki, Evangelia; Ormrod, Robert P.; Chatzepantelis, Theodoros.

    CMC Conference 2011, Athens. 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

  35. Udgivet

    Limitations and Implications of Product-, Sales- and Market-Oriented Political Parties: Evidence for Public Affairs. / Ormrod, Robert P.

    I: Journal of Public Affairs, Bind 11, Nr. 4, 11.2011, s. 395-405.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  36. Udgivet

    Politisk markedsorientering. / Ormrod, Robert P.

    Politisk strategisk marketing. red. / Sigge Winther Nielsen. København : Karnov Group, 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

  37. Udgivet

    Uncovering Voter Preference Structures Using a Best-Worst Scaling Procedure: Method and Empirical Example in the British General Election of 2010. / Ormrod, Robert P.; Savigny, Heather.

    2011. Paper præsenteret ved PSA Conference 2011, London, Storbritannien.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  38. Udgivet

    A Critique of the Lees-Marshment Market Oriented Party Model. / Ormrod, Robert P.

    Political Marketing: Concepts and Theories. red. / Paul Baines. Bind 1 London : SAGE Publications, 2011. s. 155-164.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

  39. Udgivet

    An Investigation into the Relationship Between Political Activity Levels and Political Market Orientation. / Ormrod, Robert; Henneberg, Stephan.

    Political Marketing: Ethics, Practices, and Advances in Political Marketing. Bind 3 Sage Publications Ltd., 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

  40. Udgivet

    An investigation into the relationship between political activity levels and political market orientation. / Ormrod, Robert P.; Henneberg, Stephan.

    Political Marketing: Ethics, practices and advances in political marketing. red. / Paul Baines. Bind 3 London : SAGE Publications, 2011. s. 157-176.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

  41. Udgivet

    Online resources for "Marketing". / Ormrod, Robert P.

    Marketing. red. / Paul Baines; Chris Fill; Kelly Page. Oxford : Oxford University Press, 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til kompendium/lecture notes

  42. Udgivet

    Patterns and Regularities in the European Marketing Academic Community : A Social Network Analysis of EMAC Annual Conferences. / Krystallis Krontalis, Athanasios; Ormrod, Robert P.; Christensen, Katrine.

    I: EMAC Chronicle, Nr. 10, 2011, s. 24-26.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Letter

  43. Udgivet

    Patterns and Regularities in the European Marketing Academic Community : A Social Network Analysis of the EMAC Annual Conferences 2000-2010. / Christensen, Katrine; Krystallis Krontalis, Athanasios; Ormrod, Robert P.

    Conference Proceedings of the 2011 EMAC Conference, Ljubliana, Slovenia. European Marketing Academy - EMAC, 2011. s. 1-7.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

  44. Udgivet

    Political Market Orientation and Strategic Party Postures in Danish Political Parties. / Ormrod, Robert P.; Henneberg, Stephan.

    I: European Journal of Marketing, Bind 45, Nr. 6, 2011, s. 852-881.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  45. Udgivet

    Political Market Orientation: An Introduction. / Ormrod, Robert P.

    2011/1. udg. Department of Economics and Business, 2011. s. 1-28.

    Publikation: Working paper/Preprint › Working paper › Forskning

  46. Udgivet

    Politisk Markedsorientering. / Ormrod, Robert.

    Politisk Marketing: En Restyling af Dansk Politik?. Thomson Reuters, 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

  47. Udgivet

    Product-, Sales- and Market-Oriented Parties: Literature Review and Implications for Academics, Practitioners and Educators. / Ormrod, Robert P.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2011.

    Publikation: Working paper/Preprint › Working paper › Forskning

  48. 2010
  49. Udgivet

    An investigation into the relationship between political activity levels and political market orientation. / Ormrod, Robert P.; Henneberg, Stephan C.

    I: European Journal of Marketing, Bind 44, Nr. 3/4, 2010, s. 382-400.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  50. Udgivet

    Politisk markedsorientering. / Ormrod, Robert P.

    2010. Paper præsenteret ved Copenhagen Symposium on Political Marketing, Copenhagen, Danmark.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  51. Udgivet

    Relationship structures and performance in Belgian political parties. / Ormrod, Robert P.; Henneberg, Stephan C.; Zaefarian, Ghasem et al.

    2010. Paper præsenteret ved International Conference on Political Marketing, Thessalonikki, Grækenland.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  52. Udgivet

    Strategic political postures and political market orientation : Towards an integrated concept of political marketing strategy. / Ormrod, Robert P.; Henneberg, Stephan C.

    I: Journal of Political Marketing, Bind 9, Nr. 4, 2010, s. 294–313.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  53. Udgivet

    Understanding voter orientation in the context of political market orientation : Is the political customer King? / Ormrod, Robert P.; Henneberg, Stephan C.

    I: Journal of Marketing Management, Bind 26, Nr. 1-2, 2010, s. 108-130.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  54. Udgivet

    Voter decision-making: Are the young really that different? / Ormrod, Robert P.; Savigny, Heather.

    2010. Paper præsenteret ved Chester Symposium on Political Marketing, Chester, Storbritannien.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  55. 2009
  56. Udgivet

    Different facets of market orientation : A comparative analysis of party manifestos. / Ormrod, Robert P.; Henneberg, Stephan C.

    I: Journal of Political Marketing, Bind 8, Nr. 3, 2009, s. 190-208.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  57. Udgivet

    Lead user identification in online communities. / Ormrod, Robert P.; Søndergaard, Helle Alsted.

    2009. Paper præsenteret ved The XX ISPIM Conference: The Future of Innovation, Vienna, Østrig.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  58. Udgivet

    Political market orientation : A framework for understand relationship structures in political parties. / Ormrod, Robert P.

    2009. Paper præsenteret ved 2nd Symposium on Political Marketing, Brno, Tjekkiet.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  59. Udgivet

    The network researchers' network : A social network analysis of the IMP Group 1984-2006. / Henneberg, Stephan C.; Jiang, Zhizhong; Naudé, Peter et al.

    I: The IMP Journal, Bind 3, Nr. 1, 2009, s. 28-49.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  60. Udgivet

    Understanding political market orientation. / Ormrod, Robert P.

    Aarhus : Aarhus School of Business, Aarhus University, Department of Marketing and Statistics, 2009. 233 s. (PHD Thesis; Nr. 2009:4).

    Publikation: Bog/antologi/afhandling/rapport › Ph.d.-afhandling

  61. 2008
  62. Udgivet

    Understanding political market orientation. / Ormrod, Robert P.; Henneberg, Stephan C.

    2008. Paper præsenteret ved 5th International Conference on Political Marketing, Manchester, Storbritannien.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  63. 2007
  64. Udgivet

    A conceptual model of political market orientation: Hypothesis testing for mediation and correlation. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    2007. Paper præsenteret ved 4th International Conference of Political Marketing, Bucharest, Romania.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  65. Udgivet

    Explaining the relationships between attitudinal and behavioural aspects of political market orientation. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    2007. Paper præsenteret ved 4th International Conference of Political Marketing, Bucharest, Rumænien.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  66. Udgivet

    Political market orientation and its commercial cousin: Close family or distant relatives? / Ormrod, Robert P.

    I: Journal of Political Marketing, Bind 6, Nr. 2/3, 2007, s. 69-90.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  67. Udgivet

    Political market orientation and strategic party postures: Some hypotheses regarding profiles and relationship strengths. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    Ikke angivet. University of Masaryk, 2007.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

  68. Udgivet

    Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory. / Ormrod, Robert P.; Henneberg, Stephan C.; Forward, Nick et al.

    I: Journal of Public Affairs, Bind 7, Nr. 3, 2007, s. 235-248.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  69. Udgivet

    The network researchers' network: A social network analysis of the IMP Group 1985-2006. / Henneberg, Stephan C. M.; Ziang, Zhizhong; Naudé, Peter et al.

    2007. Paper præsenteret ved 2007 Industrial Marketing and Purchasing Conference, Manchester, Storbritannien.

    Publikation: Konferencebidrag › Paper › Forskning › peer review

  70. 2006
  71. Udgivet

    'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of UK parties in 2005. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    The Marketing of Political Parties: Political Marketing at the 2005 British General Election. red. / Darren G. Lilleker; Nigel A. Jackson; Richard Scullion. Manchester : Manchester University Press, 2006. s. 31-58.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning

  72. Udgivet

    A critique of the Lees-Marshment market-oriented party model. / Ormrod, Robert P.

    I: Politics, Bind 26, Nr. 2, 2006, s. 110-118.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  73. Udgivet

    Different facets of market orientation: A comparative exploratory analysis of party manifestos in Britain and Germany. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    2006. Paper præsenteret ved 3rd International Conference on Political Marketing, Cyprus.

    Publikation: Konferencebidrag › Paper › Forskning

  74. Udgivet

    The contribution of mainstream market orientation to political marketing. / Ormrod, Robert P.

    2006. Paper præsenteret ved The 2006 Academy of Marketing Conference: Doctoral Colloquium, London, UK.

    Publikation: Konferencebidrag › Paper › Forskning

  75. 2005
  76. Udgivet

    A conceptual model of political market orientation. / Ormrod, Robert P.

    I: Journal of Nonprofit & Public Sector Marketing, Bind 14, Nr. 1/2, november, 2005, s. 47-64.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

  77. Udgivet

    A conceptual model of political market orientation. / Ormrod, Robert P.

    Current Issues in Political Marketing. red. / Walter W. Wymwe; Jennifer Lees-Marshment. New York : Haworth Press, 2005. s. 47-64.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning

  78. Udgivet

    The political market orientation of local party organisations. / Ormrod, Robert P.

    2005. Paper præsenteret ved Political Marketing Group Conference, London, UK.

    Publikation: Konferencebidrag › Paper › Forskning

  79. 2004
  80. Udgivet

    Categorising Political Party Members for Empirical Research. / Ormrod, Robert P.

    2004. Paper præsenteret ved Political Studies Association of the United Kingdom Annual Conference, April.

    Publikation: Konferencebidrag › Paper › Forskning

  81. Udgivet

    Nuancer Efterlyses. / P.Ormrod, R.

    I: Radikal Politik, Nr. 3, 2004.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Formidling

  82. Udgivet

    Operationalising the Conceptual Model of Political Market Orientation. / Ormrod, Robert P.

    2004. s. 125-145.

    Publikation: Working paper/Preprint › Working paper › Forskning › peer review

  83. 2003
  84. Udgivet

    A Conceptual Model of Political Market Orientation. / Ormrod, Robert P.

    Ikke angivet. University of Leicester, 2003.

    Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning