Ph.D, Ekstern lektor
Institut for Byggeri og Bygningsdesign - Design and Construction
Inge Lehmanns Gade 10
bygning 3210
8000 Aarhus C
Danmark
Associate Professor, PhD
Education: PhD in Marketing, 2009, MSc in Business Economics, 2003
Position: Associate Professor, 2011, Assistant Professor (ASB) 2009-2011
Administrative assistant: Annette Mortensen
Robert's main research focus is on Strategic Political Management, that is, how political market orientation can be integrated with party organisational structure, party ideology, and tools and concepts from political marketing. He publishes regularly in peer-reviewed Journals such as Marketing Theory, European Journal of Marketing, Journal of Political Marketing and Party Politics. He is a member of the Editorial Board of the Journal of Political Marketing and a reviewer for numerous academic Journals in marketing (e.g., Marketing Theory, European Journal of Marketing and International Studies Quarterly). Robert won the Best Paper Award at the Chester Symposium on Political Marketing (with Heather Savigny).
Teaching Interests
Research Interests
Selected Publications
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
Publikation: Bidrag til bog/antologi/rapport/proceeding › Encyclopædiartikel › Forskning › peer review
Publikation: Konferencebidrag › Paper › Forskning › peer review
Aktivitet: Besøg på en ekstern institution - typer › Besøg ved en ekstern, akademisk institution
Aktivitet: Tale eller præsentation - typer › Foredrag og mundtlige bidrag
Aktivitet: Medlemsskab - typer › Medlemskab af bedømmelsesudvalg
Pris: Priser, stipendier, udnævnelser
Pris: Priser, stipendier, udnævnelser
ID: 32286329