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Polymeros Chrysochou


Polymeros Chrysochou
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I am a Professor of Marketing and Consumer Behaviour at the Department of Management, Aarhus University (www.mgmt.au.dk) and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia (www.marketingscience.info). At Aarhus University I am affiliated with the MAPP Centre (www.mapp.au.dk) where I act as coordinator for industry cooperation. My research interests focus on areas of marketing communications and branding, with emphasis on food marketing, sustainability, and packaging design, among others. I have led and participated in research projects in collaboration with international companies, such as Arla, Orkla Foods, and Nestlé. My work has been published in journals such as Journal of Business Research, Marketing Letters, Scientific Report, Journal of Retailing and Consumer Services, Food Quality and Preference, and Sociologia Ruralis.

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