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Peter Vedsted

Use of link to mammography screening information and link sharing strategies

Publikation: KonferencebidragPosterForskning


  • Forskningsenheden for Almen Praksis

Introduction: The Internet is increasingly being used for disseminating knowledge in health care. Often this is done through a ‘Uniform Resource Locator’ (URL), better known as a link. There are three ways of sharing a link: verbally, in print or electronically. Furthermore, timing and exposure play a role. Although Danish general practitioners (GPs) use PCs with an internet connection in their clinics, the best link-sharing strategies remain unknown.

Aim: To evaluate link-sharing strategies in relation to mammography screening.

Methods: In connection with the mammography screening programme in Central Denmark Region, we constructed a website containing screening programme information for GPs. We inserted the link to this website in different media and divided the GPs into three groups: Group 1 received a letter prior to the screening event and an electronic test result after the screening. In addition to this, GPs in group 2 received an e-mail with the link at the midpoint of the programme. In addition to what the other two groups received, group 3 received an e-mail with the link two days after the letter. A paper-based survey of the use of the link was conducted among the 330 involved GPs.

Results: In total, 242 (73%) GPs returned the questionnaire. The mean age of the respondents was 54 years (36-70 years), and 63% were men.
The proportion of GPs who used the link from the paper letter was 22% (95% CI: 17-27%). When inserted into the electronic test result sent to the GP, 37% (95% CI: 31-43%) reported use of the link. The difference between the two strategies was 15% (95% CI: 8-22%) (P<0.001).
28% (95% CI: 22-35%) used the link prior to the screening event, and 37% (95% CI: 30-43%) used the link afterwards. The difference was 9% (95% CI: 0-17%) (P=0.035).
Among the GPs in group 1, 40% (95% CI: 29-50%) used the link. In group 2, this proportion was 51% (95% CI: 39-62%). In group 3, 44% (95% CI: 33-56%) used the link.

Conclusion: The results suggest that link in electronic test results are more efficient than link in paper letters, and that GPs find the link most relevant after the screening event.

Udgivelsesår26 maj 2011
StatusUdgivet - 26 maj 2011

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