Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Undervisning
Power Media (negotiation role play). / Kesting, Peter.
The Negotiation Challenge: How to win negotiation competitions. red. / Remigiusz Smolinski; James Downs. Econnections, 2018. s. 71-81.Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Undervisning
}
TY - CHAP
T1 - Power Media (negotiation role play)
AU - Kesting, Peter
PY - 2018
Y1 - 2018
N2 - Power Media is a roleplay simulation concerning a two-partydistributive negotiation for the pricing terms of an online advertisingcontract between a prominent national newspaper anda European based marketing agency. Specifically, an Icelandicnewspaper, Reykjavik Evening News (REN), is interested in increasingits online advertising revenue by reducing its dependenceon deeply discounted rates from Google AdSense. It hasbeen approached by Power Media, a marketing agency that actsas an advertising reseller. Although Power Media has the ability tosecure prime customers for REN and pay it significantly more thanGoogle AdSense, the rates it offers are still significantly below itsstandard rates. If a deal can be reached, both parties stand tobenefit enormously.
AB - Power Media is a roleplay simulation concerning a two-partydistributive negotiation for the pricing terms of an online advertisingcontract between a prominent national newspaper anda European based marketing agency. Specifically, an Icelandicnewspaper, Reykjavik Evening News (REN), is interested in increasingits online advertising revenue by reducing its dependenceon deeply discounted rates from Google AdSense. It hasbeen approached by Power Media, a marketing agency that actsas an advertising reseller. Although Power Media has the ability tosecure prime customers for REN and pay it significantly more thanGoogle AdSense, the rates it offers are still significantly below itsstandard rates. If a deal can be reached, both parties stand tobenefit enormously.
M3 - Book chapter
SN - 978-8395002922
SP - 71
EP - 81
BT - The Negotiation Challenge
A2 - Smolinski, Remigiusz
A2 - Downs, James
PB - Econnections
ER -