Institut for Virksomhedsledelse

Matt Spaniol

Five strategic foresight tools to enhance business model innovation teaching

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the considerations of using studentowned live cases.
OriginalsprogEngelsk
TidsskriftJournal of Business Models
Vol/bind7
Nummer3
Sider (fra-til)77-88
Antal sider12
DOI
StatusUdgivet - 2019

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