Institut for Virksomhedsledelse

Marco Hubert

  1. 2020
  2. Udgivet

    Exploring the Individual: An Empirical Investigation of Interrelationships between Dimensions of Absorptive Capacity. / Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; Gonera, Antje.

    I: International Journal of Innovation Management, Bind 24, Nr. 5, 2050077, 01.2020.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  3. Udgivet

    Consumer neuroscience : recent theoretical and methodological developments for research and practice using a cube model. / Hubert, Marco; Hubert, Mirja.

    Organizational neuroethics: reflections on the contributions of neuroscience to management theories and business practices. red. / Joé T. Martineau; Eric Racine. Cham : Springer, 2020. s. 67-86 (Advances in Neuroethics).

    Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

  4. Udgivet

    Take it Personally – The Role of Consumers’ Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem. / Hubert, Marco; Carugati, Andrea; Brock, Christian; Obel, Børge.

    Proceedings of the 53rd Hawaii International Conference on System Sciences. 2020.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  5. Accepteret/In press

    The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products. / Eberhardt, Tim; Hubert, Marco; Lischka, Helena ; Hubert, Mirja; Lin, Zhibin.

    I: Journal of Consumer Marketing, 2020.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  6. 2019
  7. Udgivet

    Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators. / Prexl, Katja-Maria; Hubert, Marco; Beck, Susanne; Heiden, Christian ; Prügl, Reinhard .

    I: R&D Management, Bind 49, Nr. 4, 09.2019, s. 624-638.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  8. Udgivet

    Die Bedeutung der Impulsivität auf die Vertrauensbildung in Online-Settings : Erste Ergebnisse der Consumer Neuroscience. / Hubert, Marco; Linzmajer, Marc; Riedl, René; Hubert, Mirja; Kenning, Peter.

    Der vertrauende Verbraucher: Zwischen Regulation und Information. red. / Christian Bala; Wolfgang Schuldzinski. Düsseldorf : Verbraucherzentrale NRW, 2019. s. 103-114 (Beiträge zur Verbraucherforschung, Bind 9).

    Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskning

  9. Udgivet

    The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups. / Grossmann, Manuel; Brock, Christian; Hubert, Marco; Reimer, Thomas .

    I: Journal of Service Management Research, Bind 3, Nr. 3, 2019, s. 148-160.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  10. Udgivet

    The influence of acceptance and adoption drivers on smart home usage. / Hubert, Marco; Blut, Markus; Brock, Christian; Zhang, Ruby Wenjiao; Koch, Vincent; Riedl, René.

    I: European Journal of Marketing, Bind 53, Nr. 6, 2019, s. 1073-1098.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  11. 2018
  12. Udgivet

    Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. / Schrage, Rabea; Hubert, Marco; Linzmajer, Marc.

    2018.

    Publikation: KonferencebidragPaperForskningpeer review

  13. Udgivet

    Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja; Riedl, René; Kenning, Peter.

    I: European Journal of Marketing, Bind 52, Nr. 1/2, 2018, s. 118-146.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  14. 2017
  15. Udgivet

    Flag up! – Flagship products as important drivers of perceived brand innovativeness. / Hubert, Marco; Florack, Arnd; Gattringer, Rafael; Eberhardt, Tim; Enkel, Ellen; Kenning, Peter.

    I: Journal of Business Research, Bind 71, 01.02.2017, s. 154-163.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  16. Udgivet

    Acceptance of Smartphone-Based Mobile Shopping : Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context. / Hubert, Marco; Blut, Markus; Brock, Christian; Backhaus, Christof; Eberhardt, Tim.

    I: Psychology & Marketing, Bind 34, Nr. 2, 2017, s. 175-194.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  17. Udgivet

    Let it shine! Flagship csr projects affect consumers’ perception of corporate social responsibility and consumer behavior. / Lischka, Helena Maria; Hubert, Marco; Eberhardt, Tim; Liu, Xian; Kenning, Peter.

    2017. Abstract fra EMAC 2017, Groningen, Holland.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  18. Udgivet

    Now I get it … : How manipulation of personal relevance facilitates prosocial behavior by means of personal distress. / Loebnitz, Natascha; Hubert, Marco; Grunert, Klaus G.

    2017. Abstract fra EMAC 2017, Groningen, Holland.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  19. Udgivet

    Using Psycho-Physiological Interaction Analysis with fMRI-Data in IS Research : A Guideline. / Hubert, Marco; Linzmajer, Marc; Riedl, René ; Hubert, Mirja; Kenning, Peter; Weber, Bernd.

    I: Communications of the Association for Information Systems, Bind 40, Nr. 1, 9, 2017, s. 181-217.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  20. 2016
  21. Udgivet

    Using Consumer Neuroscience to build a better Understanding of PriceKnowledge. / Linzmajer, Marc; Hubert, Marco; Kenning, Peter; Hubert, Mirja.

    2016. Abstract fra European Marketing Academy, Oslo, Norge.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  22. Udgivet

    We Are What We Know: Using Consumer Neuroscience to Build a Better Understanding of Price Knowledge. / Hubert, Marco; Linzmajer, Marc; Kenning, Peter; Hubert, Mirja.

    Advances in Consumer Research (ACR). Bind 44 2016. s. 59-64.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  23. Udgivet

    We are what we know : Using consumer neuroscience to build a better understanding of price knowledge. Extended abstract. / Hubert, Marco; Linzmajer, Marc; Kenning, Peter; Hubert, Mirja.

    I: Advances in Consumer Research, Bind 44, 2016, s. 61-62.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisKonferenceabstrakt i tidsskriftForskningpeer review

  24. 2015
  25. Udgivet

    Debt Out of Control : The Links Between Self-Control, Compulsive Buying, and Real Debts. / Achtziger, Anja; Hubert, Marco; Kenning, Peter; Raab, Gerhard; Reisch, Lucia .

    I: Journal of Economic Psychology, Bind 49, 2015, s. 141-149.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  26. Udgivet

    Neural Underpinnings of Performance Based Incentives. / Strombach, Tina; Hubert, Marco; Kenning, Peter .

    I: Journal of Economic Psychology, Bind 50, 2015, s. 1-12.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  27. 2014
  28. Udgivet

    Compulsive Buying - an Increasing Problem? Investigating and Comparing Trends in Germany and Denmark, 2010-2012. / Hubert, Mirja; Hubert, Marco; Gwodz, Wencke; Raab, Gerhard; Reisch, Lucia .

    I: Journal of Consumer Protection and Food Safety, Bind 9, Nr. 3, 2014, s. 280.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  29. Udgivet

    How Consumer Impulsiveness Moderates Online Trustworthiness Evaluations: Neurophysiological Insights. / Hubert, Marco; Hubert, Mirja; Riedl, René ; Kenning, Peter.

    Proceeding of International Conference on Information Systems (ICIS). 2014.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  30. 2013
  31. Udgivet

    Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging. / Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc; Kenning, Peter.

    I: Psychology & Marketing, Bind 30, Nr. 10, 2013, s. 851.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  32. Udgivet

    Neural Evidence of Uncertainty and Risk Processing Networks in Information System Research: A Multilevel-Mediation Approach. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja.

    2013. Abstract fra Gmunden Retreat on NeuroIS, Gmunden, Østrig.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  33. 2012
  34. Udgivet

    Introducing Connectivity Analysis to NeuroIS Research. / Hubert, Marco; Linzmajer, Marc; Riedl, René; Kenning, Peter; Hubert, Mirja.

    Proceedings of the International Conference on Information Systems (ICIS). 2012.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  35. Udgivet

    The Nature of Price-Thresholds: An fMRI Study on Price Processing in the Brain. / Eberhardt, Tim; Linzmajer, Marc; Hubert, Mirja; Hubert, Marco; Kenning, Peter.

    2012. Abstract fra European Marketing Academy Annual Conference (EMAC), .

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  36. 2011
  37. Udgivet

    Compulsive Buying – Also a Male Problem? / Hubert, Mirja; Hubert, Marco; Büttner, Oliver; Florack, Arnd; Kenning, Peter.

    Advances in Consumer Research (ACR). red. / D.W. Dahl; G.V. Johar; S.M. van Osselaer. Bind 38 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  38. Udgivet

    Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study. / Hubert, Marco; Riedl, René; Hubert, Mirja; Kenning, Peter.

    Proceedings of the 2011 44th Hawaii International Conference on System Sciences. 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  39. Udgivet

    Does the Retail Brand Bias Consumer Decision-Making? – An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. / Hubert, Mirja; Hubert, Marco; Kenning, Peter.

    Advances in Consumer Research (ACR). red. / D.W. Dahl; G.V. Johar; S.M. van Osselaer. Bind 38 2011.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  40. Udgivet

    How Different Price Limits are Processed in the Brain: Implications from Consumer Neuroscience. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco; Eberhardt, Tim; Kenning, Peter.

    2011. Abstract fra Annual Meeting of the Society for Neuroeconomics, Evanston, USA.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  41. Udgivet

    The Effect of Retail Brands on Evaluations of Product Packaging. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim; Kenning, Peter.

    2011. Abstract fra 40th Conference EMAC, European Marketing Academy, Ljubljana, Slovenien.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  42. Udgivet

    The Perception of Lower and Higher Price-Thresholds: Implications from Consumer Neuroscience. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco; Kenning, Peter.

    Association for Consumer Research (ACR). Duluth, Minn, 2011. s. 792-793.

    Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

  43. 2010
  44. Udgivet

    Are There Neural Gender Differences in Online Trust? An fMRI Study on the Trustworthiness of eBay Offers. / Riedl, René; Hubert, Marco; Kenning, Peter.

    I: MIS Quarterly, Bind 34, Nr. 2, 2010, s. 397.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  45. Udgivet

    Compulsive Buying Behavior in Men: Insights into Automatic Processes and Neural Correlates. / Hubert, Mirja; Hubert, Marco; Büttner, Oliver; Florack, Arnd; Kenning, Peter.

    2010. Abstract fra 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Danmark.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  46. Udgivet

    Net Emotional Response Strength and fMRI: Preliminary Results. / Hubert, Marco; Hubert, Mirja; Hansen, Flemming; Kenning, Peter.

    2010. Abstract fra NeuroPsychoEconomics Conference, Copenhagen, Danmark.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  47. 2009
  48. Udgivet

    Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging. / Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter.

    I: Marketing Review St. Gallen, Bind 4, 2009, s. 28.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  49. Udgivet

    I Love Shopping? Neural Antecedents of Compulsive Buying. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim; Kenning, Peter.

    2009. Abstract fra Annual Meeting of the Society for Neuroeconomics, Chicago, USA.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  50. Udgivet

    Net Emotional Response Strength and fMRI: Preliminary Results. / Hubert, Marco; Hubert, Mirja; Hansen, Flemming; Bechara, Antoine; Kenning, Peter.

    2009. Abstract fra Annual Meeting of the Society for Neuroeconomics, Chicago, USA.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  51. Udgivet

    Quo vadis Manufacturers? - Private Labe Strategy: How to Meet the Store Brand Challenge. / Hubert, Marco.

    I: International Journal of Retail and Distribution Management, Bind 37, Nr. 11, 2009, s. 1008.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  52. 2008
  53. Udgivet

    Consumer Neuroscience und Neuromarketing - Ein Einordnungsversuch. / Stoll (Hubert), Marco; Hubert, Mirja; Kenning, Peter; Ahlert, Dieter.

    I: Marketing Review St. Gallen, 2008, s. 34.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  54. Udgivet

    The Effect of Retail Brand Frames on the Evaluation of Product Packaging – First Insights fromConsumer Neuroscience. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim; Kenning, Peter.

    2008. Abstract fra Annual Meeting of the Society for Neuroeconomics, Park City, USA.

    Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

  55. Udgivet

    What They See is What They Get? An fMRI Study on Neural Correlates of Attractive Packages. / Stoll (Hubert), Marco; Baecke, Sebastian; Kenning, Peter.

    I: Journal of Consumer Behaviour, Bind 7, Nr. 4-5, 2008.

    Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review