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Marcel Turkensteen

The Cost of Supplying Segmented Consumers From a Central Facility

Publikation: KonferencebidragPaperForskningpeer review

Standard

The Cost of Supplying Segmented Consumers From a Central Facility. / Turkensteen, Marcel; Klose, Andreas.

2009. Paper præsenteret ved 14th HKSTS International Conference - Transportation and Geography, Hong Kong, Kina.

Publikation: KonferencebidragPaperForskningpeer review

Harvard

Turkensteen, M & Klose, A 2009, 'The Cost of Supplying Segmented Consumers From a Central Facility', Paper fremlagt ved 14th HKSTS International Conference - Transportation and Geography, Hong Kong, Kina, 10/12/2009 - 12/12/2009.

APA

Turkensteen, M., & Klose, A. (2009). The Cost of Supplying Segmented Consumers From a Central Facility. Paper præsenteret ved 14th HKSTS International Conference - Transportation and Geography, Hong Kong, Kina.

CBE

Turkensteen M, Klose A. 2009. The Cost of Supplying Segmented Consumers From a Central Facility. Paper præsenteret ved 14th HKSTS International Conference - Transportation and Geography, Hong Kong, Kina.

MLA

Turkensteen, Marcel og Andreas Klose The Cost of Supplying Segmented Consumers From a Central Facility. 14<sup>th</sup> HKSTS International Conference - Transportation and Geography, 10 dec. 2009, Hong Kong, Kina, Paper, 2009.

Vancouver

Turkensteen M, Klose A. The Cost of Supplying Segmented Consumers From a Central Facility. 2009. Paper præsenteret ved 14th HKSTS International Conference - Transportation and Geography, Hong Kong, Kina.

Author

Turkensteen, Marcel ; Klose, Andreas. / The Cost of Supplying Segmented Consumers From a Central Facility. Paper præsenteret ved 14th HKSTS International Conference - Transportation and Geography, Hong Kong, Kina.

Bibtex

@conference{96081900a9c811de8a84000ea68e967b,
title = "The Cost of Supplying Segmented Consumers From a Central Facility",
abstract = "Organizations regularly face the strategic marketing decision which groups of consumers they should target. A potential problem, highlighted in Steenkamp et al. (2002), is that the target consumers may be so widely dispersed that an organization cannot serve its customers cost-effectively. We consider three measures of dispersion of demand points: the average distance between demand points, the maximum distance and the surface size.In our distribution model, all demand points are restocked from a central facility. The observed logistics costs are determined using the tour length estimations described in Daganzo (2004). Normal, continuous travel distance estimates require that demand locations are uniformly distributed across the plane, but we also consider scenarios with non-uniformly distributed demand locations. The resulting travel distances are highly correlated with our surface size measure if there are many stops on a route and with our average distance measure if there are relatively few.",
author = "Marcel Turkensteen and Andreas Klose",
note = "Artiklen haves i ringbind p{\aa} L{\ae}sesalen - Research@asb; null ; Conference date: 10-12-2009 Through 12-12-2009",
year = "2009",
language = "English",

}

RIS

TY - CONF

T1 - The Cost of Supplying Segmented Consumers From a Central Facility

AU - Turkensteen, Marcel

AU - Klose, Andreas

N1 - Artiklen haves i ringbind på Læsesalen - Research@asb

PY - 2009

Y1 - 2009

N2 - Organizations regularly face the strategic marketing decision which groups of consumers they should target. A potential problem, highlighted in Steenkamp et al. (2002), is that the target consumers may be so widely dispersed that an organization cannot serve its customers cost-effectively. We consider three measures of dispersion of demand points: the average distance between demand points, the maximum distance and the surface size.In our distribution model, all demand points are restocked from a central facility. The observed logistics costs are determined using the tour length estimations described in Daganzo (2004). Normal, continuous travel distance estimates require that demand locations are uniformly distributed across the plane, but we also consider scenarios with non-uniformly distributed demand locations. The resulting travel distances are highly correlated with our surface size measure if there are many stops on a route and with our average distance measure if there are relatively few.

AB - Organizations regularly face the strategic marketing decision which groups of consumers they should target. A potential problem, highlighted in Steenkamp et al. (2002), is that the target consumers may be so widely dispersed that an organization cannot serve its customers cost-effectively. We consider three measures of dispersion of demand points: the average distance between demand points, the maximum distance and the surface size.In our distribution model, all demand points are restocked from a central facility. The observed logistics costs are determined using the tour length estimations described in Daganzo (2004). Normal, continuous travel distance estimates require that demand locations are uniformly distributed across the plane, but we also consider scenarios with non-uniformly distributed demand locations. The resulting travel distances are highly correlated with our surface size measure if there are many stops on a route and with our average distance measure if there are relatively few.

M3 - Paper

Y2 - 10 December 2009 through 12 December 2009

ER -