Institut for Forretningsudvikling og Teknologi

Madalina Pop


Curriculum Vitae

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My research focuses on inter-organizational strategizing, from a Strategy-as-Practice perspective. I study especially strategizing for grand challenges looking at, the intersection between open strategy practices, space and sensemaking.

I currently build on my work experience within the high-tech sector to develop my PhD thesis on Inter-organizational Strategizing in Smart Cities.

Research activity

Stoicovici, M. (2019). Grand challenges in organizational and management studies - a literature review. Paper in development

Stoicovici, M., Kleindienst, I. (2019). Spaces and Strategy Work in Inter-organizational Collaborations. Paper presented at the Academy of Management Annual Meeting Conference in Boston. (SAP Best Practice Oriented Paper Award at Academy of Management 2019)

Stoicovici, M. (2019). Shaping Collaborative Sensemaking through the Design of Discursive Spaces. Paper presented at the EGOS Colloquium in Edinburgh, United Kingdom (Best Paper in Track at EGOS 2019)

Stoicovici, M., Kleindienst, I. (2018). Strategic Framing in Open Strategy Initiatives. Paper presented at Strategic Management Society Conference in Paris, 2018.

Stoicovici, D., Bănică, M., Ungureanu, M., & Stoicovici, M. (2017). The impact of collaborations between universities and private organizations on cluster development and competitiveness in Romania. Paper presented at the IOP Conference Series: Materials Science and Engineering.


2020 - Technological Business Model Innovation - Msc level - lecturer

2018 - Strategy and Business Development – Msc level – full course lecturer

2017, 2019 - Industrial Organisation and Strategy – Bachelor level – tutoring

2017 - Qualitative Methods – Bachelor level - supervision


Work experience

2012 - 2016 - Marketing Coordinator at 2BM A/S - IoT consultancy targeting public organizations

2011 - Founder and consultant at NTL Consulting – marketing consultancy targeting IT SME’s

2010 - Marketing intern at Incuba Science Park – helping 100+ companies with their marketing strategies & tasks

2009 - Marketing intern at timeXtender – building an internationalization strategy