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Klaus G Grunert


Klaus G Grunert
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Professor and director of MAPP

Dr.h.c., University of Vaasa
Dr.oec.habil., University of Hohenheim
Dipl.-Volksw., University of Cologne

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Klaus G. Grunert is professor at Department of Business Administration and director of MAPP - Centre for research on customer relations in the food sector.

Research areas 
Food and agribusiness marketing 
Consumer behaviour 
Market research methods 
Marketing strategy 
Competitor analysis 
Innovation and product development

Academic experience
1991-: Director of MAPP 
1987-: Professor of marketing, Department of Business Administration, Business and Social Sciences, Aarhus University  
1982-1987: Assistant professor, University of Hohenheim, Germany 
1977-1982: Instructor, University of Hohenheim, Germany  
1976-1977: Research associate, Institute for Applied Consumer Research, Cologne, Germany

Other professional activities
1994-1996: President of European Marketing Academy  
1996-2009: Professor of fisheries marketing (part-time), University of Tromsø, Norway 
1998-: Professor, the European Institute for Advanced Studies in Management 

Klaus has been a guest lecturer and visiting professor at numerous institutions around the world and is member of several editorial boards (Agribusiness, Appetite, Food Quality and Preference, Journal of Business Research, Journal of Customer Behaviour, Marketing ZFP). He has been serving on many scientific advisory boards, for example for ILSI Europe, Vion Food, Max Rubner Institute, KLICT and TransForum. He has also been serving as board member of several companies.

Teaching area
Klaus teaches courses in marketing at the MSc and MBA level.

Academic awards 
2007: Dansk Erhvervs Akademis Erhvervsforskerpris  
1995: Dansk erhvervslivs pris for afsætningsøkonomisk forskning  
1995: William Evans Fellowship, University of Otago 
1993: Reinholdt W. Jorck og Hustrus Forskningspris

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