Klaus G Grunert

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Institut for Virksomhedsledelse
Fuglesangs Allé 4
bygning 2628, M215
8210 Aarhus V
Danmark
klg@mgmt.au.dk
Fastnet: +4587165007
Mobil: +4540385319
Institut for Virksomhedsledelse - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Danmark
klg@mgmt.au.dk
Mobil: +4540385319

ORCID: 0000-0001-8482-184X

Se relationer på Aarhus Universitet

Forskningsområder

Forbrugeradfærd Forbrugeraccept af nye fødevarer Forbrugeradfærd og fødevarer Forbrugerholdninger Forbrugernes beslutningstagning Livsstil og segmentering
Innovation Brugerdreven innovation Innovation Markedsorienteret produktudvikling
Markedsføring og strategi i øvrigt
Sundhed Fødevarer og sundhed

Profil

Professor and director of MAPP

Dr.h.c., University of Vaasa
Dr.oec.habil., University of Hohenheim
Dipl.-Volksw., University of Cologne

Download CV here

Klaus G. Grunert is professor at Department of Business Administration and director of MAPP - Centre for research on customer relations in the food sector.

Research areas
Food and agribusiness marketing
Consumer behaviour
Market research methods
Marketing strategy
Competitor analysis
Innovation and product development

Academic experience
1991-: Director of MAPP
1987-: Professor of marketing, Department of Business Administration, Business and Social Sciences, Aarhus University
1982-1987: Assistant professor, University of Hohenheim, Germany
1977-1982: Instructor, University of Hohenheim, Germany
1976-1977: Research associate, Institute for Applied Consumer Research, Cologne, Germany

Other professional activities
1994-1996: President of European Marketing Academy
1996-2009: Professor of fisheries marketing (part-time), University of Tromsø, Norway
1998-: Professor, the European Institute for Advanced Studies in Management

Klaus has been a guest lecturer and visiting professor at numerous institutions around the world and is member of several editorial boards (Agribusiness, Appetite, Food Quality and Preference, Journal of Business Research, Journal of Customer Behaviour, Marketing ZFP). He has been serving on many scientific advisory boards, for example for ILSI Europe, Vion Food, Max Rubner Institute, KLICT and TransForum. He has also been serving as board member of several companies.

Teaching area
Klaus teaches courses in marketing at the MSc and MBA level.

Academic awards
2007: Dansk Erhvervs Akademis Erhvervsforskerpris
1995: Dansk erhvervslivs pris for afsætningsøkonomisk forskning
1995: William Evans Fellowship, University of Otago
1993: Reinholdt W. Jorck og Hustrus Forskningspris