Institut for Virksomhedsledelse

John Thøgersen

The importance of timing for breaking commuters’ car driving habits

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

A large sample of Copenhagen car drivers were randomly assigned to either receive a free month travel card for public transportation or serve as a control group. As predicted, the free travel card neutralized the negative effect of car driving habits and made the use of public transportation more consistent with the traveller’s conscious intentions. However, the behavioural effects of the free travel card appeared only among individuals who had recently relocated residence or workplace, prior to the intervention. This suggests that timing is essential when designing interventions to promote alternatives to car-driving.
OriginalsprogEngelsk
TitelThe Habits of Consumption
RedaktørerAlan Warde, Dale Southerton
Antal sider11
Vol/bind12
UdgivelsesstedHelsinki
ForlagHelsinki Collegium for Advanced Studies
Udgivelsesår2012
Sider130-140
ISBN (Elektronisk)978-952-10-7989-4
StatusUdgivet - 2012
SerietitelCOLLeGIUM
Vol/bind12
ISSN1796-2986

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