John Thøgersen

The Demand For Electric Cars In Denmark

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

This paper investigates motivational reasons for the low adoption of electric cars (ECs) in Denmark. A theoretical framework was developed based on reasoned action theories and a non-probabilistic sample of Danes (N = 238) with an oversampling of EC owners was surveyed. We find that Danish consumers’ intentions to buy an EC depend on perceived behavioral control, uncertainty about and optimism regarding the technology, attitude towards ECs, and felt obligation to buy an eco-friendly car. Social norms were included but are not significant when controlling for the latter. Personal experience with ECs make the motivational factors more favorable. In order to increase demand for ECs, uncertainty and negative expectations should be reduced, primarily through trial and experience. In addition, a more favorable balance between costs and benefits of the EC should be achieved, including through subsidies and tax breaks. Information about the environmental benefits of an EC is also important.
Udgivelsesår8 dec. 2018
Antal sider8
StatusUdgivet - 8 dec. 2018
BegivenhedInternational Conference of Hong Kong Society for Transportation Studies - Hong Kong, Hong Kong, Hong Kong
Varighed: 8 dec. 201810 dec. 2018
Konferencens nummer: 23


KonferenceInternational Conference of Hong Kong Society for Transportation Studies
LokationHong Kong
LandHong Kong
ByHong Kong

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