Institut for Virksomhedsledelse

John Thøgersen

Psychology: Inducing green behaviour

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Economic arguments, such as saving money, are often used to promote pro-environmental actions — for example, reducing energy use. However, research shows that people’s environmental motives are sometimes better drivers of behavioural change.
OriginalsprogEngelsk
TidsskriftNature Climate Change
Vol/bind3
Nummer2
Sider (fra-til)100-101
Antal sider2
ISSN1758-678X
DOI
StatusUdgivet - 2013

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