Institut for Virksomhedsledelse

John Thøgersen

Impacts of basic values and situational context on travel-related choices in Europe

Publikation: KonferencebidragPaperForskningpeer review

This paper presents a comparative study of the impact of value priorities on transport behaviour in ten European countries based on surveys of representative samples of about 1000 residents in each country. Values are measured by means of Schwartz’s PVQ instrument. The study reveals that both cycling and the use of public transit are value-expressive in some European countries, but structural factors have a stronger impact than value priorities. Contradicting prior studies, this study finds that these travel modes are positively related to self-enhancement in many countries, and in some countries also to openness to change. Vehicle ownership is a function of needs and means, rather than value priorities. Hence, appealing to basic values will hardly be an effective way to break the increasing popularity of car-ownership. Nor will appealing to public duty or the common good be an effective way to increase cycling and the use of public transit.
Antal sider12
StatusUdgivet - 2017
BegivenhedInternational Conference of Hong Kong Society for Transportation Studies: HKSTS - Hong Kong, Hong Kong
Varighed: 9 dec. 201711 dec. 2017
Konferencens nummer: 22


KonferenceInternational Conference of Hong Kong Society for Transportation Studies
LandHong Kong
ByHong Kong

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