John Thøgersen

Consumers' evaluation of imported organic food products: The role of geographical distance

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Consumers' evaluation of imported organic food products: The role of geographical distance. / Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

I: Appetite, Bind 130, 2018, s. 134-145.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

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@article{5b2462781686463da001fb1c3a132890,
title = "Consumers' evaluation of imported organic food products: The role of geographical distance",
abstract = "Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination.The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food productsfrom different origins and the underlying reasons for these preferences, including how consumers’ COO preferencesdepend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of instoreinterviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in thenorth (Hamburg, close to Denmark), west (M{\"u}nster, close to The Netherlands) and south (Munich, close to Austria).The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed apreference for geographically close countries as origin for imported organic products. The main reason for thispreference is the perceived negative environmental impact of transportation, followed by trust in the country andgeneral country image. Implications for exporters of organic food products are discussed, underlining the importanceof building trust and supporting a positive country image, especially in geographically close export markets.",
keywords = "Consumer preferences, Country-of-origin effects, Geographical distance, Germany, Organic food, Qualitative, PRICE, BEHAVIOR, GREEN, LOCAL FOOD, CHOICE, THE-LITERATURE, COUNTRY-OF-ORIGIN, PREFERENCES, LABELS, PERCEPTIONS, Geography, Humans, Middle Aged, Commerce, Male, Young Adult, Food, Organic, Aged, 80 and over, Adult, Female, Food Supply, Food Preferences, Focus Groups, Trust, Consumer Behavior, Aged",
author = "Susanne Pedersen and Jessica Aschemann-Witzel and John Th{\o}gersen",
year = "2018",
doi = "10.1016/j.appet.2018.08.016",
language = "English",
volume = "130",
pages = "134--145",
journal = "Appetite",
issn = "0195-6663",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Consumers' evaluation of imported organic food products: The role of geographical distance

AU - Pedersen, Susanne

AU - Aschemann-Witzel, Jessica

AU - Thøgersen, John

PY - 2018

Y1 - 2018

N2 - Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination.The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food productsfrom different origins and the underlying reasons for these preferences, including how consumers’ COO preferencesdepend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of instoreinterviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in thenorth (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria).The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed apreference for geographically close countries as origin for imported organic products. The main reason for thispreference is the perceived negative environmental impact of transportation, followed by trust in the country andgeneral country image. Implications for exporters of organic food products are discussed, underlining the importanceof building trust and supporting a positive country image, especially in geographically close export markets.

AB - Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination.The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food productsfrom different origins and the underlying reasons for these preferences, including how consumers’ COO preferencesdepend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of instoreinterviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in thenorth (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria).The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed apreference for geographically close countries as origin for imported organic products. The main reason for thispreference is the perceived negative environmental impact of transportation, followed by trust in the country andgeneral country image. Implications for exporters of organic food products are discussed, underlining the importanceof building trust and supporting a positive country image, especially in geographically close export markets.

KW - Consumer preferences

KW - Country-of-origin effects

KW - Geographical distance

KW - Germany

KW - Organic food

KW - Qualitative

KW - PRICE

KW - BEHAVIOR

KW - GREEN

KW - LOCAL FOOD

KW - CHOICE

KW - THE-LITERATURE

KW - COUNTRY-OF-ORIGIN

KW - PREFERENCES

KW - LABELS

KW - PERCEPTIONS

KW - Geography

KW - Humans

KW - Middle Aged

KW - Commerce

KW - Male

KW - Young Adult

KW - Food, Organic

KW - Aged, 80 and over

KW - Adult

KW - Female

KW - Food Supply

KW - Food Preferences

KW - Focus Groups

KW - Trust

KW - Consumer Behavior

KW - Aged

UR - http://www.scopus.com/inward/record.url?scp=85051368119&partnerID=8YFLogxK

U2 - 10.1016/j.appet.2018.08.016

DO - 10.1016/j.appet.2018.08.016

M3 - Journal article

VL - 130

SP - 134

EP - 145

JO - Appetite

JF - Appetite

SN - 0195-6663

ER -