Jessica Aschemann-Witzel

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Institut for Virksomhedsledelse
Fuglesangs Allé 4
bygning 2628, M205
8210 Aarhus V
Danmark
jeaw@mgmt.au.dk
Fastnet: +4593508332
Mobil: +4593508332
Institut for Virksomhedsledelse - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Danmark
jeaw@mgmt.au.dk
Mobil: +4593508332

ORCID: 0000-0002-6737-3659

Se relationer på Aarhus Universitet

Profil

Professor

Dr. habil., 2017
Dr.agr in Agriculture, Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Germany, 2009
Dipl.-Ing. agr. in Agricultural Economics, Justus-Liebig-University Giessen, Germany, 2002

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Jessica Aschemann-Witzel is at the Department of Management, and MAPP Centre Research on Value Creation in the Food sector and part of the Marketing and Sustainability research group.

Research areas

Transformation of consumption behaviour and choice

Healthy eating promotion and social marketing

Issues of health and sustainability with regard to food

Jessica has participated in more than 12 research projects in the past 10 years, funded by the EU, among several EU countries, or nationally funded German or Danish projects.

Academic and practical experience

2017: research stay at Universidad de la Republica, Montevideo, Uruguay
2014: visiting scholar in the project ‘The ecology of food perception’ at the Centre for Advanced Study at the Norwegian Academy of Science and Letters, Oslo
2012-2018: Associate Professor
2009-2012: Assistant Professor
2009-2010: Post-doctoral researcher
2004-2009: Researcher and PhD at Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Germany
2002-2004: Researcher at Research Institute for Organic Agriculture (FiBL), Switzerland
1998-2000, 2001: Work on agricultural farms in Germany and a rural development project in Bolivia, internships at the Foundation for Ecology and Agriculture (SOEL) and Capacity Building International (InWent)

Teaching areas
At AU, Jessica has responsibility for the courses ‘sustainable production and consumption’ (BSc) and is coordinator for the Marketing line at the Master level. She teaches 'marketing management' (BSc) and 'sustainability marketing' (MSc) and has taught 'marketing communication' (MSc) for many years. In addition, Jessica acts as an advisor for students in internships and their BSc or MSc theses.

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