Institut for Forretningsudvikling og Teknologi

Ismail Golgeci

The Simultaneous Effect of Firm Capabilities and Competitive Strategies on Export Performance: The Role of Competitive Advantages and Competitive Intensity

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  • Halit Keskin, Yildiz Technical University
  • ,
  • Hayat Ayar Senturk, Yildiz Technical University
  • ,
  • Ekrem Tatoglu, Ibn Haldun University
  • ,
  • Ismail Golgeci
  • Ozan Kalaycioglu, Turk Eximbank
  • ,
  • Tuba Etlioglu, Yildiz Technical University
Purpose – This study aims to determine the simultaneous effect of exporting firms’ competitive strategies and capabilities on the achievement of competitive advantages and export performance under the boundary conditions of competitive intensity. In so doing, the study combines the alternative theoretical lenses of the resource-based view and the structure–conduct–performance paradigm.
Methodology – Primary data were obtained from 281 Turkish manufacturer–exporter firms operating in different sectors and located in several regions of the country. Structural equation modeling was utilized to test our conceptual framework, which combined the effects of RBV-based and SCP-based factors on competitive advantages and export performance under the moderating influence of competitive intensity.
Findings – This study reveals that unique firm capabilities, specifically informational, relational, and marketing capabilities, and competitive strategies, including differentiation and cost leadership, provide export firms with a competitive advantage and improve their export performance in foreign markets. Furthermore, competitive advantages partially mediate the effects of competitive strategies and unique firm capabilities on export performance. Finally, unexpectedly, and contrary to most of the existing literature, we find that competitive intensity negatively moderates the link between service advantages and export performance.
Originality/value – This research offers a comprehensive view of manufacturer–exporter firms’ export performance by accounting for the overlooked simultaneous effect of firm capabilities and competitive strategies through the mediation of competitive advantages and under the boundary conditions of competitive intensity.
OriginalsprogEngelsk
TidsskriftInternational Marketing Review
ISSN0265-1335
StatusAccepteret/In press - 2021

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