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Arbeitgeberattraktivität öffentlicher Unternehmen aus Sic...
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Florian Keppeler
Arbeitgeberattraktivität öffentlicher Unternehmen aus Sicht des Führungskräftenachwuchses der Verwaltung
Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review
DOI
- https://doi.org/10.5771/0344-9777-2017-4-256
Forlagets udgivne version
- Rick Vogel, Tyskland
- Florian Keppeler
- Ulf Papenfuß, Zeppelin University, Tyskland
Employer attractiveness of state-owned enterprises (SOEs) gains in importance. We analyze empirical data of 1,244 junior managers to explore which general and special work motives influence the perceived employer attractiveness of SOEs in comparison to the (core) administration and private enterprises. Results indicate that the special motivation of public service motivation (PSM) is negatively related to the attractiveness of SOEs. Among the general work motives, the desire for a performance-oriented pay is positively associated with employer attractiveness, while it decreases the more emphasis is placed on work-life balance, regular working hours, an influential position and scope for decision-making. The practical conclusion for the management of the employer image is to position SOEs right in the middle between public (core) administration and private sector enterprises. In doing so the employer brand could focus on its public service mandate in order to address motivational dispositions regarding common welfare. Beyond personnel marketing, however, issues of substantial work design are also to be addressed in order to reduce perceived competitive disadvantages in the “War for Talents”.
| Bidragets oversatte titel | Employer Attractiveness of State-owned Enterprises from the Perspective of Junior Managers of Public Administration |
|---|---|
| Originalsprog | Tysk |
| Tidsskrift | Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen |
| Vol/bind | 40 |
| Nummer | 4 |
| Sider (fra-til) | 256-282 |
| Antal sider | 27 |
| DOI | |
| Status | Udgivet - 2017 |
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