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Dorte Marie Søndergaard

Corporate Fictions

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

  • Institut for Pædagogisk Psykologi
  • Subjektivering, Køn og Diversitet
The article describes a particular strategy of communication called a social science fiction. The strategy was taken up following an empirical research project on gender and management, in order to communicate results to the company's managers and Human Resource Staff. The research results showed some of the cultural mechanisms involved in hampering carrier progress not only of managers in female bodies, but also of managers in male bodies who somehow failed to do masculinity appropriately according to norms and practices in the context. One of the sources that inspired the social science fiction was the kind of narrative therapy, which aims to reconfigure the problem in focus by a process of externalisation that allows a reconstruction and retelling of the issue. The article describes how three cultural mechanisms in the company were condensed into three imaginary figures: Mr. Corporate Masculinity, Mr. Malebonding and Saint (Hetero)Sexualising. The three figures were exposed to reflection and retelling among central actors of the company.
TidsskriftNorsk Tidsskrift for Kjønnsforskning
Sider (fra-til)69-93
StatusUdgivet - 2006

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