Darius-Aurel specializes in marketing, with a particular focus on the impact of technology and innovation on consumers' lives in the future. He has a record of published articles (Nature Human Behavior, Scientific Reports), and presents his work at some of the largest conferences in his field (ACR, EMAC, ANZMAC). Darius participates in the writing of small and large grant applications, and is experienced in teaching at the bachelor and master level.