Darius-Aurel specializes in marketing, with a focus on the impact of innovation on consumer behavior, services and whole industries. He has a record of published articles (i.e. in Nature’s Scientific Reports), and regularly presents at the largest conferences in his field (incl. ACR, EMAC, ANZMAC). Darius actively participates in the writing of both large and small grant applications (incl. H2020), and is experienced in teaching at both the master and bachelor level. He seeks challenges and cares about the social impact of his work.