Institut for Virksomhedsledelse

Alice Grønhøj


Alice Grønhøj
Se relationer på Aarhus Universitet


Associate professor 
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997

Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector. 

Research areas
Consumer behaviour 
Family decision-making processes 
Consumer socialisation  
Children, adolescents, young people, senior citizens
Intergenerational transmission 

Health and nutrition
Qualitative and mixed methods research

Teaching areas 
Marketing to children and youth, social marketing, marketing and sustainability, qualitative research methods, mixed methods. Bachelor, Internship, Master and Phd thesis supervisor.

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