Institut for Virksomhedsledelse

Adam Gordon

Future Savvy

Publikation: Bog/antologi/afhandling/rapportBogForskning

There's no shortage of predictions available to organizations looking to anticipate and profit from future events or trends. Apparently helpful forecasts are ubiquitous in everyday communications such as newspapers and business magazines, and in specialized sources such as government and think-tank forecasts, consultant reports, and stock-market guides. These resources are crucial, but they are also of very mixed quality. How can decision-makers know which predictions to take seriously, which to be wary of, and which to throw out entirely?
Future Savvy provides analytical filters to judging predictive material of all types, including providing a battery of critical tests to apply to any forecast to assess its validity, and judge how to fit it into everyday management thinking. The book synthesizes information assessment skills and future studies tools into a single template that allows managers to apply systematic "forecast filtering" to reveal strengths and weakness in the predictions they face. Future Savvy empowers both business and policy/government decision-makers to use forecasts wisely and so improve their judgment in anticipating opportunities, avoiding threats, and managing uncertainty.
UdgivelsesstedNew York
ForlagAmerican Management Association Press, AMACOM
Antal sider294
ISBN (Trykt)0814409121
StatusUdgivet - 1 feb. 2009

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