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Sweetness happens in the mind as much as in the mouth

Presse/medie

04/04/2019

The color and odour of the drink, the music you listen to, the color and design of the bottle, the flavor and texture of the drink itself. A number of factors, not only in the product itself but in the situation, the setting and the surroundings influence how we perceive the taste of any given drink or food product. The project INNOSWEET examines a number of intrinsic and extrinsic factors in sweetness perception in the pursuit of creating new, sugar-reduced beverages that do not compromise with the consumers’ perception of sweetness.

 

Read more in the DCA newsletter here.

Referencer

Referencer

TitelSweetness happens in the mind as much as in the mouth
Mediets navn/udløbDCA
MedietypeInternet
Land/OmrådeDanmark
Dato04/04/2019
BeskrivelseThe color and odour of the drink, the music you listen to, the color and design of the bottle, the flavor and texture of the drink itself. A number of factors, not only in the product itself but in the situation, the setting and the surroundings influence how we perceive the taste of any given drink or food product. The project INNOSWEET examines a number of intrinsic and extrinsic factors in sweetness perception in the pursuit of creating new, sugar-reduced beverages that do not compromise with the consumers’ perception of sweetness.
Producer/forfatterCamilla Mathiesen
URLdca.au.dk/en/current-news/news/show/artikel/smag-foregaar-lige-saa-meget-i-hjernen-som-i-munden/
PersonerLine Ahm Mielby, Derek V. Byrne, Qian Janice Wang
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