Presentation at The LEGO Agency

Beskrivelse

When Pixels transform into Personalities.
The role of virtual influencers in marketing communications

In the ever-evolving landscape of marketing, a new chapter is being written—one that introduces us to the concept of virtual influencers. These digital personas are constructed through the marriage of technology and creativity and are challenging the current dynamics of brand promotion and consumer engagement.

At this talk, Simone provided insights into the strategic potential that virtual influencers offer to brands. Virtual influencers possess the unique ability to resonate with diverse audiences, sparking conversations and forging connections that cut through the noise of traditional advertising. However, with innovation comes responsibility. At this talk she also presented the ethical considerations that accompany the utilization of virtual influencers.

By delving into case studies and real-world examples, she shedded light on the potential risks and rewards for businesses willing to embrace this narrative approach to bridge the gap between brands and consumers.

Periode	6 sep. 2023
Sted for afholdelse	LEGO Group, Danmark