Innovation instruments for translating future insights into managerial actions

Publication: Research - peer-reviewArticle in proceedings

  • Nico Thom
    Nico ThomDeutsche Telekom LaboratoriesGermany
  • René Rohrbeck
  • Michal Dunaj
    Michal DunajDeutsche Telekom LaboratoriesGermany
    One of the challenges in innovation management is managing uncertainty. Most industries repeatedly face disruptions coming from emerging technologies, political and legislative regulation, alternative business models, as well as from socio-cultural shifts. Continuous scanning and monitoring of a company’s environment can contribute to reducing uncertainty. Corporate foresight activities address these dynamics and many methods and tools for collection and interpretation of information are known. But the utilization of this information remains a weakness of many companies. Foresight and innovation management literature has repeatedly lamented the failure of translating future insights into managerial actions and thus boosting a firm’s ability to adapt to a changing environment.
    Based on case studies in various industries three major instruments have been identified to cope with this problem and are presented in this paper on the example of Deutsche Telekom.
    Original languageEnglish
    Title of host publicationISPIM Conference 2011
    Number of pages13
    Place of publicationBilbao, Spain
    Publication year8 Jun 2010
    StatePublished

    Conference

    ConferenceXXI ISPIM
    LandSpain
    ByBilbao
    Periode06/06/1009/06/10

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