Department of Management

Children’s food-related consumer socialization: Parental goals and strategies

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  • Alice Grønhøj
  • Malene Gram, Department of Culture and Society, Aarhus University, Denmark
We study food-related consumer socialization through family interviews in a qualitative study. Parents socialize children for healthy eating, but other concerns, such as preserving family cohesion, are perceived as more important. The findings suggest that family dynamics, parents’ goals, strategies and context are important for understanding children’s healthy eating socialization.
Original languageEnglish
Publication yearOct 2017
Publication statusPublished - Oct 2017
EventAssociation for Consumer Research: North America Conference 2017 - San Diego, United States
Duration: 26 Oct 201729 Dec 2017


ConferenceAssociation for Consumer Research
CountryUnited States
CitySan Diego

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