Department of Management

Using eye-tracking in the optimisation of package design: Effects of saliency and surface size of packaging elements on consumer attention and choice

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication year2013
Number of pages1
Publication statusPublished - 2013
Event10th Pangborn Sensory Science Symposium - Rio de Janeiro, Brazil
Duration: 11 Aug 201315 Aug 2013

Conference

Conference10th Pangborn Sensory Science Symposium
CountryBrazil
CityRio de Janeiro
Period11/08/201315/08/2013

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ID: 67730287