Department of Management

The firm's sourcing strategy: the importance of culture

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Per Vagn Freytag, Denmark
  • Department of Marketing and Statistics
Original languageEnglish
JournalJournal of Customer Behavior
Volume3
Issue3
Pages (from-to)257-280
Number of pages24
ISSN1475-3928
Publication statusPublished - 2004

    Research areas

  • Sourcing strategy, Culture, Australia, Denmark

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