Department of Management

Boundary Spanners coordinating Socio-Technical Systems that enhance connectivity between organizations and social media platforms

Research output: Contribution to conferencePaperResearchpeer-review

Digitization offers a plethora of paths for digital transformation in organizations. To look at digital transformation at interfaces between organizations private and public sides, this paper focuses on how coordination theory can be expanded beyond the boundaries of organizations to address the coordination of socio-technical systems connecting organizations to their social media presences. Digitization affects employee roles in ways that require employees to span boundaries between private knowledge in the organization and public knowledge of the organization. This affects how knowledge management can be coordinated in an organization because requires us to expand our notions of coordination theory as an internal organizational theory tool. This expansion includes using coordination theory to examine opportunities inherent in digital interfaces between organizations and society present in social media. Expanding coordination theory enables us to describe digital transformations at different types of interfaces between propriety knowledge used for business strategy and public knowledge about organizations. To do this, we investigated three cases of companies using influencers to describe socio-technical interfaces and how they are managed as part of digitization processes. We found that in expanding coordination theory to include these socio-technical interfaces, we enable digitization researchers to establish a vocabulary for discussing coordination that connects social media platforms to companies, beyond the traditionally considered boundaries of the organization.
Original languageEnglish
Publication year10 Aug 2018
Publication statusPublished - 10 Aug 2018
Event78th Annual Meeting of the Academy of Management - Chicago, United States
Duration: 10 Aug 201814 Aug 2018


Conference78th Annual Meeting of the Academy of Management
CountryUnited States
Internet address

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