Department of Management

Consumer Acceptance of New Food Technologies for different Product Categories: The Relative Importance of Experience versus Credence attributes

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal article

    Natascha Loebnitz, DenmarkStefanie Bröring, University of Bonn, Germany
Original languageEnglish
JournalJournal of International Consumer Marketing
Issue number4
Pages (from-to)307-317
StatePublished - 2015

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ID: 85962856