Neglected City Narratives And Failed Rebranding: Focusing On Riga And Aarhus

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Rīga, Latvia went through a failed rebranding process as the forerunner of its status as a European Capital of Culture (2014). The same thing happened in Aarhus, Denmark. Aarhus will be a European Capital of Culture (2017) and leading to this, it went through a failed rebranding process. Based on our analysis of the causes of the failed rebranding efforts, we shall venture into recommendations for rebranding of cities. http://www.iscap.ipp.pt/cei/ebooks.html
Translated title of the contributionForsømte fortællinger om byer og forfejlet rebranding med fokus på Riga og Aarhus.
Original languageEnglish
Title of host publicationViagens Intemporais pelo Saber / [Timeless Journeys through Knowledge] : Mapas, Redes e Histórias / [Maps, networks and histories]
EditorsCatarina Monteiro, Clara Sarmento, Gisela Hasparyk
Number of pages12
Place of publicationCentre for Intercultural Studies, at ISCAP-Polytechnic of Porto
PublisherCEI
Publication year1 Jul 2017
Pages123-135
ISBN (Electronic)ISBN 978-989-97851-4-4
Publication statusPublished - 1 Jul 2017

    Research areas

  • Riga, Aarhus, Municipal branding, City Branding, Location branding, translation, localization, European Capital of Culture, rebranding, place branding

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