Department of Management

Corporate visual identity: exploring the dogma of consistency

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Original languageEnglish
JournalCorporate Communications
Volume23
Issue number3
Pages (from-to)342-356
Number of pages15
ISSN1356-3289
DOIs
StatePublished - 2018

    Research areas

  • Agencies, Consistency, Corporate visual identity, Corporate visual identity management

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