Department of Management

20 years of EUFIC: Consumer information paradox: the evolution of consumer motivations and behaviours

Research output: ResearchJournal article

Increased interest in responsible and authentic food production and consumption results in more information appearing on food labels. At the same time, the basic principles of consumer food choice do not change: consumer decision-making is mostly simple, fast and based on habit. How can we reconcile the need to give more information on food products with consumers’ reluctance to engage in deliberation when buying food?
Original languageEnglish
JournalEUFIC european food information council
StatePublished - 2015

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ID: 95104564