Department of Management

Acceptance of a food of animal origin obtained through genetic modification and cloning in South America: A comparative study among university students and working adults

Publication: Research - peer-reviewJournal article

DOI

  • Berta Schnettler
    Berta SchnettlerDepartment of Farming and Livestock Production, Faculty of Farming, Livestock and Forestry Sciences, Universidad de La Frontera, Temuco
  • Carlos Velásquez
    Carlos VelásquezDepartment of Farming and Livestock Production, Faculty of Farming, Livestock and Forestry Sciences, Universidad de La Frontera, Temuco
  • Horacio Miranda
    Horacio MirandaDepartment of Farming and Livestock Production, Faculty of Farming, Livestock and Forestry Sciences, Universidad de La Frontera, Temuco
  • Germán Lobos
    Germán LobosSchool of Commercial Engineering, Faculty of Economy and Business, Universidad de Talca
  • Ligia Orellana
    Ligia OrellanaResearch Center for Economic Psychology and Consumer Behavior, Universidad de La Frontera, Temuco
  • José Sepúlveda
    José SepúlvedaResearch Center for Economic Psychology and Consumer Behavior, Universidad de La Frontera, Temuco
  • Edgardo Miranda
    Edgardo MirandaDepartment of Education, Faculty of Education, Social Sciences and Humanities, Universidad de La Frontera, Temuco
  • Cristian Adasme Berríos
    Cristian Adasme BerríosDepartment of Economics and Management, Faculty of Social and Economic Sciences, Universidad Católica del Maule, Talca
  • Klaus Grunert
  • MAPP - Centre for Research on Customer Relations in the Food Sector
With the aim of comparing the acceptance of milk obtained from cloned, genetically modified (GM) and conventionally bred
cows among working adults and university students, and identifying and characterizing typologies among both subsamples in
terms of their preferences, a survey was applied to 400 people in southern Chile, distributed using a simple allocation among
the subsamples. Using a conjoint analysis, it was found that consumers preferred milk from a conventional cow. Using a cluster
analysis, in both subsamples two segments sensitive to production technology were identified. Rejection of cloning was greatest
among university students, whereas a higher proportion of working adults rejected GM. The segments differed in terms of area
of residence, knowledge about GM, and milk consumption habits. Contrary to w
Original languageEnglish
JournalFood Science and Technology (Campinas)
Volume35
Issue number3
Pages (from-to)570-577
Number of pages8
ISSN0101-2061
DOIs
StatePublished - 2015

    Keywords

  • Animal cloning, Consumer acceptance, Developing countries, GM animals, Milk

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