Cause-Related Marketing 2.0: Connection, Collaboration and Commitment

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal article

Original languageEnglish
JournalJournal of Marketing Communications
Volume22
Issue number5
Pages (from-to)524-543
Number of pages20
ISSN1352-7266
DOIs
StatePublished - 2016

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