Department of Management

Accounting and Accountability: Changes and Challenges in Corporation’s Management of Social Media Influencers.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

One of the more recent developments in the field of social media concerns how organizations have become active in using social media influencers for promotional purposes. The technology of using influencers in social networks is probably as old as mankind, but has also ever undergone changes and resulted in specific historic manifestations and as a result also produced specific challenges for the parties involved. Challenges ranging from the practical questions of accounting to the ethical questions of accountability. These challenges are especially present in light of more recent changes in the digital platform world of social media manifestations like Facebook, Twitter, Instagram, Youtube and SnapChat, namely the recent rise in use of so called influencers. While these influencers empirically most often are real life persons, for example Instagram fashion or health bloggers, todays social media landscape has also been conquered by robots playing the role of influencer. This most recent developments in the social media landscape is an excellent opportunity to investigate fundamental questions concerning accounting and accountability.
Original languageEnglish
Publication year13 Jun 2018
Publication statusPublished - 13 Jun 2018
EventA Pragmatic Constructivist Workshop on Digitalisation:
Validity of Performance Management and Learning
- Humbolt University, Dorotheenstrasse 24, Room (Zimmer): 1.5004, Berlin, Germany
Duration: 13 Jun 201815 Jun 2018

Workshop

WorkshopA Pragmatic Constructivist Workshop on Digitalisation:
Validity of Performance Management and Learning
LocationHumbolt University, Dorotheenstrasse 24, Room (Zimmer): 1.5004
CountryGermany
CityBerlin
Period13/06/201815/06/2018

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